NTL has admitted paying more than £100 million to employees and advisers as it sought to maintain stability during its recent refinancing operation. The UK cable firm yesterday reported a pre-tax loss of £1.65 billion for 2002, compared to a loss of £8 billion in 2001. Earnings were up by almost 50% (see NTL Sees… Continue reading NTL Counts The Cost Of Restructuring
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Digital marketing company, ValueClick, has secured the ad sales contract for web-to-phone text message provider, Fonetastic, in a deal designed to offer advertisers greater access to the online youth market.The deal will see ValueClick manage third party sales of Fonetastic’s database of 2.2 million mobile phone users and its portfolio of youth-focussed websites, which includes… Continue reading ValueClick Deal Offers Access To Online Youth Market
ITV has denied reports that it is planning to abandon the Saturday night football highlights programme that it poached from the BBC for £183 million.The UK’s largest commercial broadcaster clinched the three-year deal for The Premiership back in July 2000. However, the show failed to attract a significant following in its early evening slot and… Continue reading ITV Denies Plans To Boot The Premiership
The UK TMT sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s RTS Dinner in London.Also On MediaTel Insight Today…NTL Counts The Cost… Continue reading MediaTel Insight: Black Tidings For Advanced TV Sector
Cinema-style classifications should be introduced for television programmes, according to Paul Bolt, director of the Broadcasting Standards Commission.Bolt wants viewers to receive the type of warnings that come with computer games, videos, DVDs and at the cinemas. His comments come amid concern about the type of programmes being shown before the 9pm watershed.In an interview… Continue reading TV Programmes Should Have Cinema-Style Ratings
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report‘s Media Brand Track survey. The study, which surveyed across 42 entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
Last week brought a host of bad news to the media sector; outdoor contractor, Maiden announced its full year results revealing a pre-tax loss of £1.1 million during 2002, down from 0.2 million in 2001 (see Maiden Expands Transvision Network But Profits Dip). The stock was seen down 8.88% week on week.Elsewhere GWR announced that… Continue reading Sharewatch: Maiden Falls After Poor Results
The proposed £2.6 billion merger of Carlton Communications and Granada (see Ad Industry Welcomes Scrutiny Of Planned ITV Merger) may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times. The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals which… Continue reading Competition Commission May Attach ‘Remedies’ To ITV Merger
