Emap Advertising has secured a deal with Davidoff to promote its new Echo fragrance with a range of branded Kiss 100 events and club promotions.The campaign, which begins this month, will include on-air promotions, a sponsored club night and a special event at Selfridges, where Kiss 100 DJs will perform an exclusive live set for… Continue reading Emap Secures Davidoff For Kiss 100 Events
February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4 slipping by 4.1% during the… Continue reading TV Market Round-Up – February 2003
Rupert Murdoch’s News Corporation is in prime position to take control of DirecTV after its only rival for the US satellite broadcaster withdrew from the bidding process. Telecoms operator SBC, which has been tracking the pay-TV network all year (see SBC Expresses Interest In DirecTV) this week broke off talks with Hughes Electronics, the owner… Continue reading Murdoch Closes In On Satellite Dream
Pub media company, Hi-Tech Solutions, has expanded its portfolio of venues by securing the contract for all 40 Vodka Revolution Bars across the UK.The deal will significantly bolster the company’s central London offering, which now incorporates over 500 venues including All Bar One, Edwards and O’Neills bars (see Hi-Tech Solutions Spans Six Continents).In addition, Hi-Tech… Continue reading New Deal Sparks Vodka Revolution For Hi-Tech Solutions
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December.Also On MediaTel Insight Today…Murdoch To… Continue reading MediaTel Insight: European Digital Penetration To Reach 40%
The ASA has upheld complaints against Letts Educational, which provides exam, study and revision guides, for an advertising campaign that appeared to encourage bullying.The campaign to promote an online GCSE curriculum quiz, comprised a series of promotional postcards, which stated either “I Am A Wimp” or “I Am A Big Wuss”. The postcards were distributed… Continue reading ASA Raps Letts Educational For Encouraging Bullying
Granada was seen in focus yesterday after a positive note from Investec, which advised clients to build positions on war-related weakness. Investec claims only a “small amount” of advertising has been pulled because of the war in Iraq. The stock was seen up 5.26%.However, Granada’s chief executive, Charles Allen, had little to smile about after… Continue reading Sharewatch: Granada Rises On Positive Forecasts
Geoffrey Russell, director of media affairs at the IPA, discusses how the continuing war with Iraq will affect the already battered advertising industry.The UK advertising industry does not like publicly voicing concerns about potential falls in media expenditure. In a world in which client confidence is all too easy to shake, worries, once expressed, have… Continue reading NewsLine Column: Counting The Cost Of Conflict
The Sun is reportedly planning to increase its cover-price this week after the rival Daily Mirror called an end to the ongoing price war that has taken its toll on both titles.News International, the Sun‘s parent company, is yet to comment on the speculation, but the Guardian suggests that the tabloid will immediately increase its… Continue reading Sun Reportedly Planning Cover-Price Rise
Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million.Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales for… Continue reading Emap Raises Profile With French Acquisition
