Maiden Outdoor has extended its Transvision Network with the launch of a new digital advertising screen at London’s Charing Cross railway station.The new screen (pictured) is designed give advertisers optimum stand-out and is the fifth to be added to the LED Network, which is now capable of reaching 75% of people using London’s main terminal… Continue reading Maiden Expands Transvision Network But Profits Dip
Telewest Communications, the UK’s second largest cable group, today reported narrowing net losses for the year to December but writedowns pushed the company deeper into debt to the tune of $5.3 billion. Underlying earnings increased by 19% to £379 million in 2002 while turnover rose by 2% to £1.35 billion. The company embarked on a… Continue reading Telewest Results Hit By Writedowns
Ofcom’s chief executive, Stephen Carter, has announced the super-regulator’s senior management team, including the appointment of the Prime Minister’s senior policy advisor, Ed Richards, as senior partner for strategy and market development.Richards, who advises Tony Blair on media, telecommunications and the internet, will become an executive member of the Ofcom board, along with Kip Meek,… Continue reading Ofcom Announces Senior Management Team
UK radio revenues at GWR Group are expected to be down by 3.9% in the quarter to 31 March. This is partly because Easter falls after March this year and so does not provide the Q4 boost experienced in 2002 (this is GWR Group’s Q4). The company says that this is in line with its… Continue reading GWR Sees Radio Revenues Down By 3.9% In Q4
The Government is launching an initiative to crackdown on unwanted email spam and strengthen privacy rights for electronic communications.Unwanted commercial spam is a rapidly growing problem around the world and according to the Department of Trade and Industry, unsolicited emails now account for around 40% of global messaging traffic.Under the Government’s new proposals, which will… Continue reading Government To Crack Down On ‘Curse Of Internet’
Capital FM Network has appointed former Lastminute.com head of marketing, Carl Lyons, as it senior marketing director.Lyons will take up the position at the end of March and will be responsible for defining and developing the marketing strategy for Capital FM and its seven sister stations, which include Century, Capital Gold and Xfm.Reporting to Capital… Continue reading Capital FM Network Appoints New Senior Marketing Director
Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03
The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push
Capital Radio was seen in focus yesterday after predicting a 3% decline in radio revenues in the three months to March 2003, following a 6% drop in the final quarter of last year (see Capital Sees Revenues Down 5% In First Half). The stock was seen down 7.56%.Elsewhere, investors considered news from Independent News &… Continue reading Sharewatch: Capital Sees Stock Fall After Poor Results
Nearly one-fifth of Europeans aged 55 years and over now have access to the internet, according to new figures from Forrester Research. The 19% penetration equates to 15.5 million European seniors and represents a 50% growth in the last two and a half years, up from 9.9 million users in 2000. The increase comes mainly… Continue reading Almost 20% Of European Net Users Are Over 55
