Maiden Outdoor has begun fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability.The monitoring devices, which will also be fitted to Ultravision and Trivision posters, enable the outdoor contractor’s maintenance companies to immediately identify problems with power, illumination or the scrolling mechanism, meaning that faults can be… Continue reading Maiden To Improve Accountability For Clients
A new poll from ICM and The Guardian could place further pressure on the Daily Mirror’s anti-war stance, as it reveals that 49% of its readership approves of the military attack on Iraq.The news comes as the price of the paper returns to 32p in the lucrative Carlton/London region and there is heightened speculation as… Continue reading Daily Mirror Under Pressure Over Anti-War Stance
According to research from online analysis group, Harris Interactive, students pay more attention to adverts shown on TV, than any other ad platform.Although the researchers noted that students are not particularly interested in adverts, TV was found to be the most effective medium with 87% of respondents paying some attention to ads on the box.… Continue reading Research Recommends TV Ads To Target Students
After a difficult few years during which web strategists struggled to identify new sources of revenue, the internet is through adolescence and is becoming an increasingly attractive proposition for advertisers and marketers.Also On MediaTel Insight Today…Manufacturers Remain Committed To Personal Video RecordersMost consumer electronics manufacturers remain committed to developing personal video recorder products, despite the… Continue reading MediaTel Insight: The Internet Approaches Maturity
Scottish Radio Holdings (SRH) this morning said that its radio revenues will be up by 5% in the six months to March 2003, not accounting for the effect of new acquisitions. SRH’s trading statement is the latest in a round of radio company updates and shows that the group is outperforming its peers. Capital Radio… Continue reading Scottish Radio Sees First Half Broadcast Revenues Up 5%
“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that… Continue reading INSIGHTanalysis: The Internet Approaches Maturity
The sale of SMG’s publishing division to Gannett UK has been cleared by the Department of Trade and Industry (DTI) and is expected to complete shortly, the group said today. As announced at the end of last year (see Gannett Secures SMG Publishing Deal For £216m), US group Gannett will pay £216 million for SMG… Continue reading SMG’s £216m Publishing Sale Gets DTI Go-Ahead
The US mobile industry is set to benefit from the rapid adoption of wireless local area networks (WLANs), with the number of frequent WLAN users in North America growing from 4.2 million in 2003 to more than 31 million in 2007, according to new figures from Gartner. WLAN systems allow mobile users to connect to… Continue reading Over 31m US Users To Adopt Wireless Networks By 2007, Says Gartner
GWR was seen in focus after it announced that it expects revenues to be down by 3.9% in the quarter to 31 March. The group warned that there is ‘no sign’ of recovery in the advertising market in 2003. The stock was seen down 7.12% (see GWR Sees Radio Revenues Down By 3.9% In Q4).Elsewhere,… Continue reading Sharewatch: GWR Falls Following Bearish Forecasts
Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders
