An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
IPC’s flagship women’s glossy, Marie Claire is to feature its second male cover star, with a bare-chested Justin Timberlake set to appear on the front of its May edition in a bid to boost sales.The decision to showcase the US pop singer follows the huge success of the June 2002 issue, which featured David Beckham.… Continue reading Marie Claire Hopes Timberlake Will Boost Circulation
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
GWR was seen in focus after it announced that it expects revenues to be down by 3.9% in the quarter to 31 March. The group warned that there is ‘no sign’ of recovery in the advertising market in 2003. The stock was seen down 7.12% (see GWR Sees Radio Revenues Down By 3.9% In Q4).Elsewhere,… Continue reading Sharewatch: GWR Falls Following Bearish Forecasts
The US mobile industry is set to benefit from the rapid adoption of wireless local area networks (WLANs), with the number of frequent WLAN users in North America growing from 4.2 million in 2003 to more than 31 million in 2007, according to new figures from Gartner. WLAN systems allow mobile users to connect to… Continue reading Over 31m US Users To Adopt Wireless Networks By 2007, Says Gartner
BT is understood to be considering cutting the price of its broadband internet product, as part of wider initiative to promote the uptake of high-speed internet services in the UK.The company’s chief executive, Ben Verwaayen has reportedly indicated that he is preparing a significant broadband-related announcement, which could include a cut in the £14.75 monthly… Continue reading BT Could Cut Broadband Prices To Boost Uptake
Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders
The sale of SMG’s publishing division to Gannett UK has been cleared by the Department of Trade and Industry (DTI) and is expected to complete shortly, the group said today.As announced at the end of last year, US group Gannett will pay £216 million for SMG Publishing. Gannett owns and operates the Newsquest regional newspaper… Continue reading SMG’s £216m Publishing Sale Gets DTI Go Ahead
The BBC has admitted that it may not to able to force BSkyB to carry its channels at the top of its electronic programming guide (EPG), following a disagreement caused by the Corporation’s decision to withdraw from BSkyB’s digital satellite service (see BBC Terminates Sky Carriage Deal).Earlier this week the BBC said that it would… Continue reading BBC Admits It May Lose Prominence On BSkyB
The Direct Mail Association (DMA) is warning the Government that its plans to crack email spam could disadvantage UK businesses in the global market.Under the Government’s new proposals, which are now open to consultation, consumers will have to give prior consent before receiving email advertising, in a move that will effectively outlaw spam (see Government… Continue reading DMA Warns Against Plans To Prevent Email Spam
