Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year.Also On MediaTel Insight Today…Western Europe Mobile Penetration To Hit 88% In 2007Despite mobile penetration already being at 75% in western… Continue reading MediaTel Insight: Online Content Revenues To Surge
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year. Internet advertising remains the best opportunity for most online media businesses but the paid-for content market is making significant strides… Continue reading Online Content Revenues To Surge But Advertising Holds Sway
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007
Capital Radio was seen under pressure on Monday, ahead of its forthcoming trading update. Investors are not expecting much good news with regard to advertising revenues at the group, but analysts have claimed that rumours of takeover bids from the likes of Clear Channel and Viacom may provide the stock with a much needed boost.… Continue reading Sharewatch: Capital Slips Ahead Of Trading Update
Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week.BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that will… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week. BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
Underlying consumer magazine advertising revenues at EMAP rose by 6% in the year to 31 March, whilst radio revenues fell by 2% on the same basis, according to a trading statement issued by the group this morning.EMAP says that in its consumer magazine division, revenues were strong at heat, MaxPower, Kerrang!, New Woman, Empire and… Continue reading Emap Cautious As 2002 Revenues Rise 2%
