MSN is launching a £1 million, cross-platform marketing campaign to promote its instant messaging service.The integrated campaign, which covers press, radio, online and PR initiatives, will target 16-34 year-olds, in an attempt to consolidate MSN’s position in the rapidly growing instant messaging market.The initial activity begins later this month and includes a series of week-long… Continue reading MSN Messenger Launches Seven Figure Ad Campaign
Linda Genower, managing director of IPC’s women’s weeklies division is leaving the company less than a week after the appointment of Sylvia Auton as chief executive (see IPC Media Appoints Sylvia Auton As New Chief Executive).Genower will officially retire from her role at IPC Connect at Easter after a career spanning 20 years with the… Continue reading Genower Steps Down As Head Of Women’s Weeklies At IPC
Worries of an extended campaign in Iraq took their toll on the media sector yesterday reviving concerns that advertising revenue could remain weak.DMGT, which recently warned that the political and economic climate was fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages In Trading Update), saw shares slip 5.61% to close… Continue reading Sharewatch: War Worries Undermine Media Shares
IPC Media is to launch a cross-magazine ad campaign to promote McDonald’s New Tastes Menu across titles including Now, Essentials and Woman.The deal, which was negotiated by Starcom Motive, is one of a number of cross-media ad arrangements secured by IPC (see IPC Secures Seven-Month Ad Deal For Home Interest Titles) since its acquisition by… Continue reading IPC Secures McDonald’s For Cross Title Ad Campaign
The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC).The BBC’s decision not to renew its digital encryption deal with BSkyB… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report’s Media Brand Track survey.The study, which surveyed across 42 US entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of Viewers Likely To Pay Attention To Ads
The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC). The BBC’s decision not to renew its digital encryption deal with… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute
The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector
The proposed £2.6 billion merger of Carlton Communications and Granada may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times.The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals, which empower the body to attach detailed conditions to mergers and… Continue reading ‘Remedies’ May Be Attached To ITV Merger
NTL has admitted paying more than £100 million to employees and advisers as it sought to maintain stability during its recent refinancing operation. The UK cable firm yesterday reported a pre-tax loss of £1.65 billion for 2002, compared to a loss of £8 billion in 2001. Earnings were up by almost 50% (see NTL Sees… Continue reading NTL Counts The Cost Of Restructuring
