The BBC is claiming victory over commercial broadcasters, as research reveals that BBC One is the most watched news service during the war with Iraq.According to the BBC, 49.6 million people, 89% of the UK population, have tuned into its coverage since the start of the war. Some media commentators have attributed this to the… Continue reading 89% Of The UK Population Turn To BBC For Iraq News
BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Granada Enterprises has secured web search engine, Ask Jeeves, as sponsor of the new dedicated website for I’m A Celebrity – Get Me Out Of Here 2.As part of the sponsorship deal, Ask Jeeves will receive high profile branding on every page within the site and relevant search functionality will be incorporated. Celebrities and gossip… Continue reading Granada Secures Asks Jeeves For Celebrity Sponsorship
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.Also On MediaTel Insight Today…Reluctant Viewers Turn To Digital TV After Free… Continue reading MediaTel Insight: Online Ad Market Grows Up In 2002
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier.In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry has… Continue reading Wireless Group Cuts Losses Despite Poor Markets
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002. After a difficult 2001, during which the market grew by… Continue reading UK Online Advertising Market Grows Up In 2002
Merrill Lynch is reducing its 2003 US radio advertising growth forecast from 4.3% to 3.3%, giving a total spend of $19.5 billion. Analysts say that the downward revision is an attempt to ‘wipe the slate clean’ and avoid any further downgrades. The broker has also cut its Q2 2003 predictions fairly heavily, from 5.0% to… Continue reading Merrill Lynch Downgrades US Radio Growth Forecasts
Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial
Global communications network, Aegis Group, has acquired the media buying assets of North American agency, Independent Media Services (IMS), for $7.4 million, the group announced this morning. IMS is a media buying agency which specialises in representing clients in the entertainment sector, specifically in motion pictures, television, cable television, newspapers and the arts. Aegis says… Continue reading Aegis Acquires IMS Media Buying Agency
Gannett, the international media group has reported a small increase in earnings for the first quarter of 2003 but admitted that the war in Iraq had precipitated a slowdown in adspend. The company, which publishes 100 daily newspapers in the US, including USA Today, and owns Newsquest Media Sales in the UK, said yesterday that… Continue reading Gannett Revenues Rise But War Casts A Shadow
