The Direct Mail Association (DMA) is warning the Government that its plans to crack email spam could disadvantage UK businesses in the global market.Under the Government’s new proposals, which are now open to consultation, consumers will have to give prior consent before receiving email advertising, in a move that will effectively outlaw spam (see Government… Continue reading DMA Warns Against Plans To Prevent Email Spam
Scottish Radio Holdings (SRH) this morning said that its radio revenues will be up by 5% in the six months to March 2003, not accounting for the effect of new acquisitions.SRH’s trading statement is the latest in a round of radio company updates and shows that the group is outperforming its peers. Capital Radio said… Continue reading Scottish Radio Sees First Half Broadcast Revenues Up 5%
Classic Gold Digital has secured a six month deal with Danish Bacon to sponsor Tony Blackburn’s new weekday breakfast show.The deal marks the first time that the FMCG brand has sponsored a breakfast radio programme in the UK.The new Sensational Breakfast show, scheduled to begin on Monday 31 March, will be broadcast across Classic Gold… Continue reading Classic Gold Digital Secures Danish Bacon Deal
“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that… Continue reading INSIGHTanalysis: The Internet Approaches Maturity
Adshel has launched a new water-filled advertising format to promote the new moisture resistant trousers from Dockers.The new Adquarium panels feature a pair of Dockers suspended in water and will appear at selected Adshel bus shelters, which have been fitted with specially designed water-tight seals.Commenting on the new format, Adam Butterworth, sales director of Adshel,… Continue reading Adshel Launches New Wet Ad Format For Dockers Campaign
The US mobile industry is set to benefit from the rapid adoption of wireless local area networks (WLANs), with the number of frequent WLAN users in North America growing from 4.2 million in 2003 to more than 31 million in 2007, according to new figures from Gartner. WLAN systems allow mobile users to connect to… Continue reading Over 31m US Users To Adopt Wireless Networks By 2007, Says Gartner
After a difficult few years during which web strategists struggled to identify new sources of revenue, the internet is through adolescence and is becoming an increasingly attractive proposition for advertisers and marketers.Also On MediaTel Insight Today…Manufacturers Remain Committed To Personal Video RecordersMost consumer electronics manufacturers remain committed to developing personal video recorder products, despite the… Continue reading MediaTel Insight: The Internet Approaches Maturity
Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders
The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push
Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the year to 31 December 2002. This is an increase on the deficit of £0.2 million recorded in 2001. Releasing the results, Maiden’s chief executive, Ron Zeghibe, said that figures were in line with expectations and that they reflect the continued… Continue reading Maiden Losses Increase In Difficult 2002
