Carlton Communications chairman, Michael Green, says that despite some signs of advertising improvement in the first quarter of the year, the group still expects the following months to be challenging. Addressing the company’s AGM this morning, Green said that ITV1’s ad revenues for the first half of the financial year are expected to be more… Continue reading Carlton Sees Challenging H1 For ITV Ad Revenues
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News websites are continuing to experience a surge in traffic as a result of the ongoing conflict in Iraq, according to the latest research from Hitwise.The figures show that between Monday and Friday last week, news websites accounted for a 22.47% share of all web traffic in the UK, an increase of 9% on the… Continue reading War Coverage Dominates Online Usage
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA).The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million, compared… Continue reading Valentine’s Day Texts Boost February SMS Total
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer. The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that… Continue reading European Home And Work Internet Use Figures From AOL/RoperASW
Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday
US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January
US business to business print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media.Also On MediaTel Insight Today…Murdoch Set To Swoop For DirecTVRupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest… Continue reading MediaTel Insight: US B2B Print Advertising Picks Up In January
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA). The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million,… Continue reading 1.5 Billion Text Messages Sent In February
Week on week analysis of the media sector saw Carlton and Granada rising, despite concerns that the ITV partners may lose ad revenue due to the extended coverage of the conflict in Iraq (see ITV Drops Ads From Special News Bulletins). The stocks were seen up 23.36% and 23% respectively.At the other end of the… Continue reading Sharewatch: ITV Partners Rise Despite War Fears
Independent outdoor media company Poster Publicity has poached Clear Channel’s research manager Ciara Waller to become its new marketing services manager.Waller brings seven years of experience in outdoor advertising to the role, which from today will see her working with high-profile clients such as the BBC, Warner Brothers and Visa.Commenting on her appointment Poster Publicity… Continue reading Poster Publicity Poaches Waller For Top Marketing Role
