UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA’s Bellwether Report, released this morning.The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This leaves… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet
US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%Also On MediaTel Insight Today…Global Set-Top Box Sales To Top $7m In 2005Worldwide growth of digital set-top boxes… Continue reading MediaTel Insight: US Radio Revenues Rise 7% In February
Mobile internet services attracted an average of 17.25 million page impressions per day during February, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.The MDA calculates that a total of 483 page impressions were made on WAP phones during February.The figure reflects steady growth from January, when… Continue reading UK WAP Usage Figures Show Steady Growth In February
The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin to… Continue reading Cable Broadband Set For Massive Growth
The UK inflation rate fell to 3.1% in March, down from 3.2% in February, according to the latest figures from the Office Of National Statistics (ONS).However, the underlying rate, which excludes mortgage interest payments, remained unchanged at 3%, the highest level since May 1998. The continued upward pressure was attributed to the high costs of… Continue reading RPI Falls To 3.1% In March
IPC has announced a number of new appointments amongst its women’s titles including that of Glenda Marchant who will become the advertising director of the Women’s General Interest group.Marchant will be responsible for developing Woman and Home’s circulation growth and increasing revenues at Essentials and Family Circle. She has been acting advertising director of the… Continue reading IPC Shakes Up Management At Women’s Group
Media traders stood on the sidelines last week, with mixed results for stocks as analysts and market watchers assessed the economic and geopolitical consequences of the unfolding conflict in Iraq.The market’s movement over the past weeks reveals traders clearly see “value” in winning wars, with many analysts hoping for a short, sharp war to revitalise… Continue reading Sharewatch: Media Stocks Mixed As War Takes Centre Stage
Fox Kids has secured a deal with Nintendo to launch an integrated pan-European advertising campaign to promote the latest Game Boy Advance computer game, The Legend Of Zelda: Link To The Past/Four Swords.The on-air and online cross-platform campaign will run until 16 April on Fox Kids platforms in six countries across Europe including the UK,… Continue reading Fox Kids Launches Pan-European Promotion For Nintendo
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline in circulation despite the conflict in Iraq.The figures support the growing belief that consumers are increasingly turning to 24-hour news channels and the internet to get up to date coverage on the crisis at… Continue reading ABC National Newspaper Round-Up – March 2003
The NRS figures for the last six months reflect a turbulent period for national newspaper consumption, although overall readership remained fairly static, rising 0.2% year on year.The unfolding crisis in Iraq continued to have a positive impact on the quality broadsheet market with one notable exception; prestige pink paper, The Financial Times saw readership fall… Continue reading NRS National Newspaper Round-Up – February 2003 (Non-Subscribers)
