The ASA has refused to censure a poster for Bacardi-Martini despite complaints that it linked alcohol with aggression and violence.The poster, designed by McCann Erickson, featured ex-footballer turned actor, Vinnie Jones, holding two bottles by the neck (see picture). Complainants believed that the Lock Stock And Two Smoking Barrels star looked as though he was… Continue reading Bacardi Cleared Of Linking Vinnie Jones With Violence
Independent News & Media (INM) is selling its UK regional newspaper assets to Newsquest for £60 million, the group announced along with its financial results this morning. INM, publisher of the Independent national paper in the UK, has reached an agreement with Newsquest’s US parent, Gannett, to sell the 29 paid-for and 16 free weekly… Continue reading Independent News Sells UK Regional Papers To Newsquest
Carlton was seen in focus after the group’s chairman, Michael Green, said that the advertising market had shown signs of improvement in the first quarter of 2003 (see Carlton Sees Challenging H1 For ITV Ad Revenues). However, Green also warned that it was too early to gauge UK advertisers’ response to the war in Iraq.… Continue reading Sharewatch: Carlton Rises After Chairman’s Statement
Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
Capital Radio was seen under pressure on Monday, ahead of its forthcoming trading update. Investors are not expecting much good news with regard to advertising revenues at the group, but analysts have claimed that rumours of takeover bids from the likes of Clear Channel and Viacom may provide the stock with a much needed boost.… Continue reading Sharewatch: Capital Slips Ahead Of Trading Update
Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week. BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week.BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that will… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
