TalkSPORT has secured Xerox to sponsor its golf coverage in a six-figure deal negotiated by its sales house, Impact.The campaign will feature ad spots throughout the day and as part of the sponsorship, Xerox will be asking listeners to share their funniest office stories.The deal was brokered by Jess Williams of Total Sponsorship and Matt… Continue reading TalkSPORT Secures Xerox For Golf Sponsorship Deal
Capital Radio has appointed former national sales director Chris Bennett as its new Commercial Development Director.Linda Smith, Commercial Director of Capital, announced the appointment, stating: “Capital has ambitious plans to grow its revenues in new areas. In order to do this, we have been extremely keen to select a candidate with broad commercial experience, a… Continue reading Capital Appoints Bennett Commercial Development Director
The topical issue of Return On Investment will be the central topic at the 2003 Advertising Effective Symposium in Frankfurt this June.Hot on the heels of ZenithOptimedia claiming ROI as a core principle, the two conferences, Effective Communications and Advertising Effectiveness, will take a fresh look at the issues.According to the organisers: “The notion of… Continue reading Ad Conference To Address Issues Surrounding ROI
ITV has reaffirmed its commitment to interactive advertising with the development of ITV Interactive, which will see the merger of Carlton and Granada’s interactive arms.The new operation will be headed by Jane Marshall, previously chief executive of Carlton Active, who takes on the title of ITV Interactive Controller.She commented: “I’m delighted to be leading ITV’s… Continue reading Carlton and Granada Create New Interactive Operation
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.After a difficult 2001, during which the market grew by only 7%,… Continue reading Online Ad Industry Bucks Recession In 2002
In a new help note for advertisers, the ASA has warned marketers against offending religious sensitivities, especially when advertising in untargeted media.The Committee of Advertising Practice (CAP) outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of what causes particular hurt to people… Continue reading ASA Asks Marketers To Keep The Faith
WPP was seen in focus, up 3.99% on news that fast food chain Burger King has chosen the Young and Rubican unit as its lead ad agency.Elsewhere, the AIM listed magazine publisher, I Feel Good, surged 29.4% after announcing it had received a possible takeover approach. IFG owns Viz and the A5 men’s lifestyle magazine… Continue reading Sharewatch: WPP Rises On Burger King Deal
The Marketing Society has appointed Hugh Burkitt, former chairman of Burkitt DDB, as its new chief executive.Burkitt replaces Claire Watson who has held the role of acting director general on a part time basis. He will be the society’s first full time chief executive, and reports to Chris Macleod, acting chairman of the society. Macleod… Continue reading Marketing Society Appoints Burkitt New Chief Executive
The IPA has confirmed its commitment to campaigning, with the introduction of the new Media Futures Group (MFG), which will take responsibility for addressing key issues facing media agencies.The Media Futures Group (MFG) is the new name for the Media Policy Group, which has been revamped in order to better reflect the new goals of… Continue reading IPA Gets Proactive With Launch Of New Group
According to the latest Ads That Make The News survey, a banned advertisement for Wrigley’s chewing gum, featuring a dog crawling out of a man’s mouth, grabbed more headlines than any other TV commercial.The ITC received 600 complaints, making it the most complained about ad ever and it received column inches in eleven national newspapers,… Continue reading Feature: Ads That Flout Guidelines Grab The Headlines
