The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years is unlikely to have any material effect on Sky, according to media analysts.The BBC said that it will save £85 million on a five year basis by not paying Sky for… Continue reading BBC’s Exit From Carriage Deal Will Not Hurt Sky
Revenues from US video on-demand (VOD) services will grow from $293 million in 2003 to $1.4 billion in 2007, according to a new report from Jupiter Research. The Impact Of On-Demand Content On Cable Revenues In The US report shows that in addition subscription VOD – dubbed SVOD – will reach $800 million in 2007,… Continue reading Subscriptions Key To Video On-Demand, Says Jupiter
Advertising agencies have done little to help brand owners market their products on a global scale, according to Paul Jackson, managing partner of branding consultancy, Silverfin.Delivering a speech prepared by Globalbrander’s John Murray at ISBA’s Annual Advertising Conference yesterday, Jackson criticised agencies for their reluctance to deliver workable cross-media communications strategies capable of delivering brands… Continue reading Advertising Agencies Hamper Brand Globalisation
A consortium of some of the UK’s largest media organisations has today unveiled the first media neutral planning tool for advertisers.The tool is designed to allow agencies and clients to compare their products with the 170 key media brands outlined in the latest report from the mediaDNA group, which comprises BSkyB, Capital Radio, IPC, News… Continue reading MediaDNA Unveils First Media Neutral Planning Tool
Minister of State for E-Commerce and Competitiveness, Stephen Timms, has hinted that the Government is unwilling to reconsider its plans to allow foreign ownership of UK media assets, despite the threat of significant opposition in the House of Lords.Earlier this week, head of the Joint Scrutiny Committee on the Communications Bill, Lord Puttnam, warned the… Continue reading Government Unwilling To Budge On Foreign Ownership
Hachette Filipacchi and its UK managing director, Vivien Cotterill, have parted ways in a move which has surprised the industry and given former Emap chief executive, Kevin Hand, greater control over the magazine publisher.A spokeswoman for Hachette today confirmed: “Kevin is taking much closer day to day control of Hachette Filipacchi. The managing director’s position… Continue reading Hachette Parts Ways With Managing Director
Justin Sampson, managing director of the Radio Advertising Bureau (RAB), has called on advertisers to consider the potential for a single, joint audience measurement system for radio, TV and other media.Speaking at ISBA’s Annual Advertising Conference yesterday, Sampson emphasised that a consumer focussed, single source measurement system for a range of media would provide more… Continue reading RAB Calls For Single Audience Measurement System
Channel 4 has secured Nescafé as the sponsor of a new show exploring young people’s experiences of homelessness.Turning It Around, which has been produced in association with Shelter, begins this Sunday and will feature first-hand accounts of the problems of homelessness. The programme, which will be presented by Hollyoaks actor, Jamie Luke, aims to raise… Continue reading Channel 4 Secures Nescafé For Sponsorship Deal
When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought
The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
