Granada has secured a ground breaking £3.5 million deal with HomePride to sponsor a range of high-profile programmes on ITV1.The initial six month deal covers a number of programmes including The Bill, This Morning and Trisha. It represents the first time that a company has sponsored more than programme at the same time and is… Continue reading Granada Secures Innovative £3.5m Deal With HomePride
Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital
Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads
The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
2002 was an undeniably tough year for the TV advertising industry, which suffered as marketers tightened their purse strings in order to protect their bottom line. The ad climate was forced to evolve and some of the UK’s largest commercial broadcasters struggled against declining audiences and diminishing ad revenues. However, this upheaval appears to have… Continue reading Feature: Attitudes Towards TV Advertising Hold Firm
UMTS services are set to revitalise the mobile industry and boost the revenues of European operators but a degree of patience may be required. This is according a new study from market management consultants Arthur D. Little and the Paris brokerage Exane. The report, Back in the Road: But Who’s Got the Mapâ‚Ź picks up… Continue reading Mobile Operators Pin Hopes On UMTS
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year. The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom… Continue reading Ofcom To Be Fully Operational By December This Year
The latest ABC figures for July to December 2002 period reflected a negative period for computer magazines, which experienced circulation declines among key titles as the technology downturn continued to bite. Figures from Nielsen Media Research show that ad revenues amongst computer titles, were also on a downward spiral.The biggest actual decline in ad revenues… Continue reading Ad Revenues In Computer Sector Hit By Technology Downturn
Viacom is considering a bid for the US entertainment assets of Vivendi Universal, according to reports today. Vivendi remains heavily in debt and there has been widespread speculation that it is prepared to divest its American businesses which includes Universal Pictures and USA Cable (see Bidders Move On Vivendi For Entertainment Assets, Say Reports). Sumner… Continue reading Viacom Eyes Up VU Entertainment Division
Emap Advertising has appointed Richard Hayes, commercial director of Heat and Closer, to the newly created role of head of trading for magazines.In his new role, Hayes will be responsible for overseeing all major magazine deal negotiations and will support group trading director, David Hipkiss, in driving aggregate deals. He will work alongside the magazine… Continue reading Emap Appoints New Head Of Trading For Magazines
