CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”Also On MediaTel Insight Today…Future Network Acquires French Computer Mags DivisionOn the same day that it reported pre-tax profits… Continue reading MediaTel Insight: US Adspend Rises 4.2% In 2002
WPP was seen in focus on reports that chief operating officer, Sir Nick Scheele, infringed company purchasing policies by ordering that all of Ford’s marketing and advertising should go to WPP group. The stock was seen down 2.70%.Elsewhere, investors considered news from market research giant Taylor Nelson Sofres, which has refused to rule out a… Continue reading Sharewatch: WPP In Focus On Ford Probe
The Cartoon Network has signed a seven figure, multi-media sponsorship deal with Kraft Foods that will allow viewers to influence what TV programmes will be broadcast on the channel.The deal, which centres around the DairyLea Lunchables brand, begins as an on-pack promotion featuring a range of collectable cartoon characters. It will be extended online in… Continue reading Cartoon Network Signs Kraft As Multi-Media Sponsor
Sponsorship increases the effectiveness of online advertising across the board, according to new research from internet research group, Dynamic Logic.The research, which analysed 750 online advertising campaigns, shows that consumers are increasingly able to connect online sponsorship with the brand that it is linked to, creating an awareness that has a positive impact on brand… Continue reading Sponsorship Outperforms Traditional Online Advertising
UK advertising expenditure rose by 4.9% year on year during the fourth quarter of 2002 to £3.7 billion. This brings total adspend for the year to £13.9 billion, an increase of 0.8% on the previous year. The latest figures compiled by the World Advertising Research Centre for the Advertising Association show that outdoor was the… Continue reading Fourth Quarter Sees Boost To UK Adspend
UK advertising expenditure rose by 4.9% year on year during the fourth quarter of 2002 to £3.7 billion. This brings total adspend for the year to £13.9 billion, an increase of 0.8% on the previous year.The latest figures compiled by the World Advertising Research Centre for the Advertising Association show that outdoor was the fastest… Continue reading Outdoor Growth Boosts UK Adspend During 2002
The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network. Aegis said that improving market conditions helped revenues to climb by 11.9% to £591.9 million last year. Pre-tax profits totalled £71.4 million, up from £63.3 million in 2001. “2002 saw a… Continue reading Aegis Heartened By Positive Annual Results
US advertising spend rose by 4.2%, according to new figures from CMR/TNS Media Intelligence. The group says that this growth was stronger than had been expected. CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. The growth is a result of “a strong second half… Continue reading US Adspend Rises 4.2% In 2002, Finds CMR
The BBC is hailing the launch of its new digital entertainment channel, BBC3, a success and is claiming that 2.4 million viewers in its target audience of 25 to 34 year-olds have tuned into the channel in its first month on air.The channel, which launched earlier this year after a series of delays and setbacks… Continue reading BBC Hails New Digital Channel A Success With Youth Audience
Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million (see Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period). Future launched 13 new magazines… Continue reading Future Network Moves Into Profit In 2002
