More Industry News articles

Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year. The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom… Continue reading Ofcom To Be Fully Operational By December This Year

The latest ABC figures for July to December 2002 period reflected a negative period for computer magazines, which experienced circulation declines among key titles as the technology downturn continued to bite. Figures from Nielsen Media Research show that ad revenues amongst computer titles, were also on a downward spiral.The biggest actual decline in ad revenues… Continue reading Ad Revenues In Computer Sector Hit By Technology Downturn

SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results

The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence

The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens.Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to the Mohn family who have a majority share… Continue reading Zeiler Takes The Helm At RTL

Carlton has secured Dooley’s Vodka as the sponsor of ITV1’s new reality-TV show The Club.Hosted by Donna Air and Matt Brown, The Club will see three celebrities attempt to manage a bar within a top London night club. Each celebrity will be helped by three members of the public, who will compete against each other… Continue reading New Carlton Sponsorship Deal Mixes Vodka With Reality-TV

Newspaper and online advertising appears to have the most effect on affluent internet users in the US, according to a new report out this week. washingtonpost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors during January and found that 58% of respondents from households earning more than $100k said that newspaper ads had influenced them to… Continue reading Big Spenders Roused By Press And Online Ads

Online advertising is more effective than TV or print in driving traffic to websites, according to new research from DoubleClick into the type of marketing that connects consumers with brands.The online marketing group used 2,000 questionnaires as part of its Touchpoint survey to research the impact of interactive advertising on the purchase process in a… Continue reading Online Ads Found To Influence Purchase Decisions

The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years. The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its… Continue reading Raft Of New FM Radio Licences Proposed

The latest ABC figures for July to December 2002 period reflected a turbulent period in the fickle world of music magazines, with the majority of dance titles seeing circulation decline (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). This upheaval is also reflected with figures for the titles from Nielsen Media Research… Continue reading Decline Of Dance Hits Ad Revenue At Music Titles