Over-50s in the UK spend £240 billion a year and account for 40% of total consumer expenditure. However, they are poorly served by advertisers who dedicate 95% of their spend to targeting under-35s, according to research from Help The Aged.According to the study, which draws on research from the BBC, WARC, Saga and the IPA,… Continue reading Advertisers Fail Older People
Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February
VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU
BBC Magazines has announced plans to introduce a new magazine for young girls into the already crowded youth market.The new magazine, popgirl, is set to launch at the beginning of April. It will cost £1.50 and consist of 32-pages of pop trivia, fashion and gossip for 6 to 10 year old girls.Associate publisher, Jonathan Gifford,… Continue reading Pop Goes A New Title From BBC Magazines
Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures
The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB
The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis
Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for TV airtime sales.Trade and Industry Secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation in to the… Continue reading ITV Merger To Be Investigated By Competition Commission
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”Also On MediaTel Insight Today…Future Network Acquires French Computer Mags DivisionOn the same day that it reported pre-tax profits… Continue reading MediaTel Insight: US Adspend Rises 4.2% In 2002
WPP was seen in focus on reports that chief operating officer, Sir Nick Scheele, infringed company purchasing policies by ordering that all of Ford’s marketing and advertising should go to WPP group. The stock was seen down 2.70%.Elsewhere, investors considered news from market research giant Taylor Nelson Sofres, which has refused to rule out a… Continue reading Sharewatch: WPP In Focus On Ford Probe
