SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004.Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the basis… Continue reading SMG Sees No Ad Recovery This Year
Confidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute of Marketing (CIM). The organisation says that in contrast to just three months ago – when 19% of executives believed that sales plans were achievable – now just 3% of marketers believe they can… Continue reading UK Marketing Confidence Plummets To All Time Low
Cross-platform advertising strategies are becoming increasingly common in these days of fragmentation and media neutrality. With this in mind, James Papworth, ad marketing manager at IPC Prospector, suggests that planners and buyers need to look towards more altruistic research techniques to help them create effective cross-media campaigns.I was always told that to target an advertising… Continue reading NewsLine Column: The Cross-Media Menagerie
ABC results for the six months to December 2002 brought more good news to Condé Nast’s Glamour magazine, which recorded a 23.1% rise in circulation to 537,474 (see ABC Jul-Dec 2002: Glamour Storms Ahead Of Competition). The magazine’s success shows no signs of slowing and figures from Nielsen Media Research reveal that the market leading… Continue reading Good News For Glamour As Ad Revenue Doubles
ABC results for the six months to December 2002 brought more good news to Condé Nast’s Glamour magazine, which recorded a 23.1% rise in circulation to 537,474. The magazine’s success shows no signs of slowing and figures from Nielsen Media Research reveal that the market leading title saw ad display revenue increase by an impressive… Continue reading Good News For Glamour As Ad Revenue Doubles
The latest ABC results for the six months to December 2002 brought good news to Emap’s flagship men’s lifestyle magazine, FHM, which saw circulation increase by 8.7% year on year to well above the 600,000 mark (see ABC Jul-Dec 2002: FHM Shows Growth In Men’s Lifestyle Sector). However, figures from Nielsen Media Research indicate that… Continue reading FHM Sees Ad Revenue Slump Despite Circulation Increase
Venture Capitalist group, Candover Partners, which held takeover talks with Trinity Mirror last year, is reported to be considering making a fresh bid for the newspaper group.Candover, in partnership with another private equity group, Apax, held talks with Trinity Mirror last year about a possible deal (see Trinity Mirror Rumoured To Have Received Take-Over Bid).… Continue reading Venture Capitalist Group Mulls Fresh Trinity Mirror Bid
Revenues at the FT Group, publisher of the Financial Times newspaper, declined by 8% in 2002, largely as a result of the weak advertising conditions. The poor economy also had a slightly negative effect on newsstand sales, parent group Pearson said this morning in its year-end financial results. The Financial Times newspaper itself saw underlying… Continue reading FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen
In terms of circulation the national press market had a less successful year in 2002 than in the previous year, when the industry was boosted by a renewed demand for news following the terrorist attacks on the United States. Overall circulation for national newspapers was down by 2.8% year on year during 2002. The daily… Continue reading National Press Market Round-Up – 2002
Venture Capitalist group, Candover Partners, which held takeover talks with Trinity Mirror last year, is reported to be considering making a fresh bid for the newspaper group. Candover, in partnership with another private equity group, Apax, held talks with Trinity Mirror last year about a possible deal (see Trinity Mirror Rumoured To Have Received Take-Over… Continue reading Venture Capitalist Group Mulls Fresh Trinity Mirror Bid
