The Digital Radio Development Bureau (DRDB) and Ford have extended their ad campaign to promote in-car digital radio in an attempt to raise awareness of the medium.The initial campaign, which was launched on 6 March, aimed to get consumers to visit a Ford dealer and test digital radio.Commenting on the decision to extend the campaign,… Continue reading DRDB Extends In-Car Radio Promotion With Ford
Worldwide B2B e-commerce revenues will top $1.4 trillion by the end of this year, according to E-Commerce Trade and B2B Exchanges, a new study from eMarketer.Also On MediaTel Insight Today…US Online Gaming Subs To Reach $650m In 2007Online console gaming subscriptions will be worth $650 million in the US by 2007, according to a new… Continue reading MediaTel Insight: B2B E-Commerce To Top $1.4 Trillion
ITV could lose a significant amount in advertising revenue after its decision to drop commercials from its special 9pm news bulletins on the unfolding war against Iraq.Last night’s special extended version of ITV News, which ran from 9.00pm to 10.07pm, was broadcast without the usual seven minutes of advertising, in a move that could prove… Continue reading ITV Drops Ads From Special News Bulletins
Mobile marketing group, Enpocket, is to launch a major SMS ad campaign to promote Vittel natural mineral water ahead of the London Marathon.The campaign, which is designed to raise Vittel’s profile as the official water supplier of the event, will invite consumers to text to enter a draw to win a round the world holiday… Continue reading Enpocket Secures Vittel For Marathon SMS Campaign
Initiative Media‘s global, country by country advertising forecasts for 2003 are shown here in full for reference. Reports on the UK figures can be found UK Advertising Forecasts From Initiative Media; global figures are Global Advertising To Grow 4.5% In 2003, Says Initiative and the US figures are US Adspend To Rise 3.5% In 2003,… Continue reading Global Country By Country 2003 Ad Forecasts From Initiative Media
Worldwide B2B e-commerce revenues will top $1.4 trillion by the end of this year, according to E-Commerce Trade and B2B Exchanges, a new study from eMarketer. The report claims that many B2B exchanges increased recurring revenues last year and will see further growth in 2003. “Industry leaders from the technology industry have led the way… Continue reading B2B E-Commerce To Be A Trillion Dollar Industry In 2003
Online console gaming subscriptions will be worth $650 million in the US by 2007, according to a new report from In-Stat/MDR. The group says that there is some ‘real money’ to be made in the online gaming industry and that broadband service providers particularly would do well to act soon to make the most of… Continue reading US Online Gaming Subs To Reach $650m In 2007
US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. According to the global media agency’s Spheres Of Influence report – which draws on Initiative’s 40 worldwide offices – US radio will show the strongest growth this year, at 4.0%; television will follow at 3.9%. The cautional… Continue reading US Adspend To Rise 3.5% In 2003, Says Initiative Media
One in five Europeans banks online, and that number will double to 130 million in 2007, according to a new report from Forrester Research. The study suggests that some 60 million European surfers make use of internet banking services with Scandanavian and Dutch internet users most likely to pursue this activity. This backs up the… Continue reading Online Banking Gaining In Popularity
Consumer uptake of broadband internet services exploded during 2002, clearing the way for a four-fold increase in connections throughout Europe by 2006, according to two new research studies. The latest Internet Connectivity report from the Office Of National Statistics shows that the number of high-speed internet connections grew by a staggering 256% during 2002, to… Continue reading Bumper 2002 Boosts Broadband Uptake
