ABC results for the six months to December 2002 brought more good news to Condé Nast’s Glamour magazine, which recorded a 23.1% rise in circulation to 537,474. The magazine’s success shows no signs of slowing and figures from Nielsen Media Research reveal that the market leading title saw ad display revenue increase by an impressive… Continue reading Good News For Glamour As Ad Revenue Doubles
The latest ABC results for the six months to December 2002 brought good news to Emap’s flagship men’s lifestyle magazine, FHM, which saw circulation increase by 8.7% year on year to well above the 600,000 mark (see ABC Jul-Dec 2002: FHM Shows Growth In Men’s Lifestyle Sector). However, figures from Nielsen Media Research indicate that… Continue reading FHM Sees Ad Revenue Slump Despite Circulation Increase
Venture Capitalist group, Candover Partners, which held takeover talks with Trinity Mirror last year, is reported to be considering making a fresh bid for the newspaper group.Candover, in partnership with another private equity group, Apax, held talks with Trinity Mirror last year about a possible deal (see Trinity Mirror Rumoured To Have Received Take-Over Bid).… Continue reading Venture Capitalist Group Mulls Fresh Trinity Mirror Bid
In terms of circulation the national press market had a less successful year in 2002 than in the previous year, when the industry was boosted by a renewed demand for news following the terrorist attacks on the United States. Overall circulation for national newspapers was down by 2.8% year on year during 2002. The daily… Continue reading National Press Market Round-Up – 2002
The advertising industry fails to reflect the cultural diversity of society and relies too heavily on racial stereotypes and tokenism, according to a study published today by Mediaedge:cia.The research, which was first unveiled at last year’s Media Research Group (MRG) conference in Budapest (see MRG Conference: Advertising Lacks Ethnic Diversity), examines how marketers could better… Continue reading Ad Industry Fails To Embrace Cultural Diversity
Revenues at the FT Group, publisher of the Financial Times newspaper, declined by 8% in 2002, largely as a result of the weak advertising conditions. The poor economy also had a slightly negative effect on newsstand sales, parent group Pearson said this morning in its year-end financial results.The Financial Times newspaper itself saw underlying sales… Continue reading FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen
The Committee Of Advertising Practice (CAP) is relaunching its advertising code to reflect the increasing importance of direct marketing in the media mix.It is hoped that the new code, entitled The British Code Of Advertising, Sales Promotion And Direct Marketing, will better reflect the multidisciplinary marketing landscape, where direct marketing and sales promotions have become… Continue reading New CAP Code Reflects Growth Of Direct Marketing
Revenues at the FT Group, publisher of the Financial Times newspaper, declined by 8% in 2002, largely as a result of the weak advertising conditions. The poor economy also had a slightly negative effect on newsstand sales, parent group Pearson said this morning in its year-end financial results. The Financial Times newspaper itself saw underlying… Continue reading FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen
A total of twelve million viewers watched BBC4 during its first year on air, according to the BBC, but the numbers tuning in for an evening’s viewing remain relatively small.The Corporation claims that 47% of digital viewers have sampled programming on the digital arts channel since its launch in March last year (see BBC4 “Happy”… Continue reading Highs And Lows As BBC4 Celebrates First Birthday
Mobile marketing group, 12Snap, has launched a new service to enable media owners to run their mobile marketing campaigns in house.Following a new partnership with mobile software group, Add2Phone, clients will be able to plan, schedule and execute simple campaigns directly from their customer database.The partnership reflects the growing popularity of conducting mobile marketing campaigns… Continue reading 12Snap Extends Offering With In House Marketing Service
