Granada has secured a ground breaking £3.5 million deal with HomePride to sponsor a range of high-profile programmes on ITV1.The initial six month deal covers a number of programmes including The Bill, This Morning and Trisha. It represents the first time that a company has sponsored more than programme at the same time and is… Continue reading Granada Secures Innovative £3.5m Deal With HomePride
The Government has announced plans to review the digital radio industry, in a move that could produce a switch-off date for the analogue signal. Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital
Profits at Interpublic fell by almost 80% during 2002 as market conditions took their toll at the world’s second largest advertising group. Earnings were down to $20.3 million from $96.4 million in 2001 largely as a result of weakness at McCann-Erickson WorldGroup where $1.26 billion worth of business was lost last year. Interpublic now faces… Continue reading Interpublic Sees Earnings Plummet In 2002
Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than â‚Ź18 billion across Europe by 2007, according to a new report from Forrester Research. The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced… Continue reading Limited Growth Forecast For iDTV
Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads
Vivendi Universal yesterday announced record losses of €23.3 billion for 2002 but senior management has expressed confidence that the worst of the crisis is now over. The loss ranks as the largest in French corporate history, eclipsing the €20.7 billion deficit reported by France Télécom earlier this week. Total revenues rose by 4% to €28.7… Continue reading Vivendi Left Reeling By Staggering Losses
TiVo, the personal video recorder (PVR) company, says that its subscriber base has grown by 64% in the space of twelve months and is hoping to attract up to 600,000 new subscribers in the next year. Doubts have been raised about the potential of digital video recorders in the US (see DVRs Fail To Live… Continue reading TiVo Gives A Shot In The Arm To PVR Market
The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
2002 was an undeniably tough year for the TV advertising industry, which suffered as marketers tightened their purse strings in order to protect their bottom line. The ad climate was forced to evolve and some of the UK’s largest commercial broadcasters struggled against declining audiences and diminishing ad revenues. However, this upheaval appears to have… Continue reading Feature: Attitudes Towards TV Advertising Hold Firm
