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Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor. The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms… Continue reading DTV In Half Of European Homes By 2007, Says Report

ABC results for the six months to December revealed a lacklustre performance for the BBC’s J17, which appeared to bear the brunt of the bad news in the fickle teenage market, with circulation declining by 20.5% year on year to 143,308 (see ABC Jul-Dec 2002: New Launches Shake-Up Teen Market). Figures from Nielsen Media Research… Continue reading Ad Revenue Follows Circulation Down At J17

The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years.The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its hand-over… Continue reading Raft Of New FM Radio Licences Proposed

Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.Also On MediaTel Insight Today…Big Spenders Roused By Press And Online AdsNewspaper and online advertising appears to have the most effect on affluent internet users in… Continue reading MediaTel Insight: DTV In Half Of European Homes By 2007

SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results

The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence

The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group. The research firm estimates that high-speed internet services generated almost $4.7 billion (€4.3 billion) in revenue last year. DSL is expected to drive future growth and it is forecasted that… Continue reading European Broadband Revenues On The Rise

Cross-platform advertising strategies are becoming increasingly common in these days of fragmentation and media neutrality. With this in mind, James Papworth, ad marketing manager at IPC Prospector, suggests that planners and buyers need to look towards more altruistic research techniques to help them create effective cross-media campaigns.I was always told that to target an advertising… Continue reading NewsLine Column: The Cross-Media Menagerie

New digital terrestrial television operator, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan. Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview has overtaken its now collapsed predecessor, ITV… Continue reading Freeview Customers Surpass ITV Digital’s Total

The success of Emap’s Heat magazine in the celebrity/gossip sector shows no signs of slowing, with the latest ABC figures for the six months to December revealing that the title saw circulation increase by 56.1% year on year to 554,644 (see ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom). Figures from Nielsen Media Research also… Continue reading Gossip Magazines Boom As Ad Revenue Rises