Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18% growth… Continue reading WAP Services Go From Strength To Strength In December
Insight Analysis: ITV1 Share Further Eroded In 2002ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4%, according to figures from BARB.War May Not Hurt US Adspend In Short-Term, Claims MyersIn the short-term, a conflict with Iraq will have little sustained… Continue reading On MediaTel Insight Today…
JCDecaux is to launch a national 6-sheet campaign to promote the UIP’s forthcoming Wild Thornberrys movie.The two-week campaign consists of 1,500 6-sheets as well as twenty ‘junlge fever’ sonic bus shelters, designed re-create the ‘magical jungle atmosphere’ featured in the film.The sonic shelters, which will appear in London, Manchester and Nottingham, will transmit a soundtrack… Continue reading JCDecaux Promotes New UIP Movie With Sonic Bus Shelters
Wednesday proved to be another black day for AOL Time Warner as it reported the largest annual loss in corporate history and announced the departure of vice-chairman Ted Turner. Declining revenues at America Online took their toll and management was forced to write down the value of the ISP by $45.5 billion in Q4. This… Continue reading AOL Time Warner Posts Record Loss, Turner To Quit
Radio revenues at GWR Group were flat in the final three months of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning. National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to… Continue reading GWR Group Sees Flat Revenues, Cautious On Outlook
RAJAR data for the fourth quarter of 2002 reveals an eventful period for London listening, with weekly reach fluctuating at a number of the capital’s key stations.One of the sector’s most notable declines was seen at the heavy-weight Capital 95.8 FM, which saw its weekly reach fall by 6.7% period on period. A high-profile ad… Continue reading RAJAR Results Q4 2002 – Reach Continues To Fall At Capital 95.8 FM
The media sector was seen under pressure again on Wednesday, as the FTSE managed to creep back into positive territory following twelve straight days of losses.President George Bush did little to quell fears of a US-led military action against Iraq in his state of union address and many analysts now claim that war is inevitable.On… Continue reading Sharewatch
In the short-term, a conflict with Iraq will have little sustained impact on the advertising economy, although a drawn-out ground war is a much more serious threat, says Jack Myers, writing in today’s Jack Myers Report. US adspend prospects for 2003 and 2004 remain bullish, he says, adding that most analysts are predicting growth for… Continue reading War May Not Hurt US Adspend In Short-Term, Claims Myers
The number of US households using a high-speed, broadband connection to the internet is set to rise by over 40% in 2003, according to a new report from Strategy Analytics (SA). SA says that the number of residential broadband subscribers will grow from the current 17.9 million homes to 25.3 million homes by the end… Continue reading Over Half Of US Homes To Have Broadband Internet By 2008
