A year on year comparison of listening for national radio stations during the fourth quarter of 2002 reveals a period of mixed fortunes for the BBC. The hugely popular BBC Radio 2 continued to storm ahead of its competition in the three months to December. The station, which has been rocked by the recent departure… Continue reading RAJAR Results Q4 2002 – BBC Radio 2 Storms Ahead
Radio revenues at GWR Group were flat in the final three months of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning. National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to… Continue reading GWR Group Sees Flat Revenues, Cautious On Outlook
Insight Analysis: ITV1 Share Further Eroded In 2002ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4%, according to figures from BARB.War May Not Hurt US Adspend In Short-Term, Claims MyersIn the short-term, a conflict with Iraq will have little sustained… Continue reading On MediaTel Insight Today…
JCDecaux is to launch a national 6-sheet campaign to promote the UIP’s forthcoming Wild Thornberrys movie.The two-week campaign consists of 1,500 6-sheets as well as twenty ‘junlge fever’ sonic bus shelters, designed re-create the ‘magical jungle atmosphere’ featured in the film.The sonic shelters, which will appear in London, Manchester and Nottingham, will transmit a soundtrack… Continue reading JCDecaux Promotes New UIP Movie With Sonic Bus Shelters
RAJAR data for the fourth quarter of 2002 reveals an eventful period for London listening, with weekly reach fluctuating at a number of the capital’s key stations.One of the sector’s most notable declines was seen at the heavy-weight Capital 95.8 FM, which saw its weekly reach fall by 6.7% period on period. A high-profile ad… Continue reading RAJAR Results Q4 2002 – Reach Continues To Fall At Capital 95.8 FM
The contract publishing industry continues to boom with turnover expected to reach an estimated £313 million in 2002, according to the latest report from market research company, Mintel. The research shows that the industry is performing solidly in the current economic climate, with turnover increasing by 90% over the last five years. Commenting on the… Continue reading Contract Publishing Industry Continues To Boom
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
After much anticipation, third generation (3G) mobile phones are about to appear on the market. The networks are built, most of the technical problems have been resolved and handsets are in production. The new technology promises to revolutionise the way we use our mobiles, delivering live video calls, digital mapping and advanced location-based services. It… Continue reading INSIGHTanalysis: Advertisers Gear Up For 3G
The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
