The digital terrestrial service Freeview is set to provide strong competition for BSkyB and by the end of the decade will have overtaken cable in terms of household penetration. That is according to the latest DTV forecasts from Merrill Lynch.Also On MediaTel Insight Today…US Radio Revenue Grows 6% In 2002 US radio revenue rose by… Continue reading MediaTel Insight: Freeview Moves In On Multi-Channel TV
Chrysalis Radio’s like for like airtime revenues rose by 18.6% in the five months to 31 January 2003, massively outperforming other major UK operators. In a statement released this morning ahead of the group’s AGM, Chrysalis said that trading remains ‘robust’ and in line with expectations. Excluding the acquisition of LBC and disposal of Galaxy… Continue reading Chrysalis Radio Revenues Surge 19% In Last Five Months
New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks
Cordiant Communications has confirmed that it has entered into negotiations to sell a number of Australian assets including the advertising agency George Patterson Bates. It was reported last week that Cordiant was discussing a £40 million deal with Pacific Equity Partners, a private equity firm with links to David Hearn, Cordiant’s new chief executive (see… Continue reading Cordiant Prepares To Sell Australian Assets
Chrysalis Radio’s like for like airtime revenues rose by 18.6% in the five months to 31 January 2003, massively outperforming other major UK operators.In a statement released this morning ahead of the group’s AGM, Chrysalis said that trading remains ‘robust’ and in line with expectations. Excluding the acquisition of LBC and disposal of Galaxy 101… Continue reading Chrysalis Radio Revenues Surge 19% In Last Five Months
Trinity Mirror was the media sector’s big mover on Monday, following reports that the company had spurned a buy-out offer from Apax Partners and Candover last September (see Trinity Mirror Rumoured To Have Received Take-Over Bid). The stock was seen up 5.68%.Elsewhere, Emap was seen in focus after WestLB upgraded the stock to outperform from… Continue reading Sharewatch: Trinity Mirror Rises On Take-Over Speculation
Worldwide advertising network, Grey Global Group, has reported that revenues for 2002 were essentially flat when compared to 2001, despite a 10.5% rise in the fourth quarter. This came principally from the company’s North American operations. The company said that full-year increases for its US operations were offset by poorer figures coming from the international… Continue reading Grey Global Shows Strong Q4, Flat Full Year 2002
National sports radio station talkSPORT has secured Siemens as the £250,000 sponsor of its evening drivetime show with Richard Kaufman.The deal, which begins this week, will see sponsored daily features appear on the weekday show, as well as competitions to win tickets to Premiership football matches. Branded programming will also run on the station, giving… Continue reading TalkSPORT Secures Siemens As Drivetime Sponsor
Following a week of high-profile sponsorship deals, which saw the Network Chart Show secure a multimillion pound tie-in with Woolworths (see Woolworths Signed As New Chart Show Sponsor), Media Planning Group’s Denise Turner discusses the pros and cons of broadcast sponsorship in the changing media landscape.Last week it was reported on MediaTel NewsLine that that… Continue reading NewsLine Column: Is Sponsorship The Silver Lining?
There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study
