ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
Online Shopping Attracts More Than 8 Million BritonsThe UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online.Contract Publishing Industry Continues To BoomThe contract publishing industry continues to boom with turnover expected to reach an estimated £313 million in 2002, according to the latest report from… Continue reading On MediaTel Insight Today…
The ASA has slammed the UK Life League for a direct mailing that featured “shocking” and “horrible” images of aborted babies.The mailing, which was randomly sent to unwitting recipients, featured a picture of a dead aborted baby under the headline: “In memory of six million unborn British Babies murdered by abortion since 1967.”Complainants, who had… Continue reading ASA Slams UK Life League For Anti-Abortion Mailings
JCDecaux has secured the right to handle street furniture sales for the city of Blackpool.The deal will see JCDecaux supply 200 advertising panels and bus shelters in Blackpool city centre, along its famous sea-front and in its shopping and entertainment centre.The agreement with Blackpool Transport incumbent, MediaCo, begins immediately and makes Blackpool a key part… Continue reading JCDecaux Secures Blackpool Street Furniture Deal
The media sector was seen under pressure again on Tuesday, as the FTSE managed to creep back into positive territory following eleven straight days of losses.The continued threat of US-led military action against Iraq continues to weigh heavily on the market, with many analysts claiming that war is now inevitable.On the corporate news-front, ITV partners,… Continue reading Sharewatch
After much anticipation third generation (3G) mobile phones are about to appear on the market. The networks are built, most of the technical problems have been resolved and handsets are in production. The new technology promises to revolutionise the way we use our mobiles, delivering live video calls, digital mapping and advanced location-based services. It… Continue reading Feature: Advertisers Gear Up For 3G
The BBC is risking the wrath of sensitive viewers by featuring the ubiquitous “c-word” in a new drama-documentary on medieval witchcraft.The word was previously considered so implicitly offensive that it was never passed by BBC censors. However, Witchcraze, which will air on BBC2 at 9pm tonight, will use the word in the process of charting… Continue reading BBC Courts Controversy With First Use Of C-Word
Research from NOP World shows that the UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online. This is equivalent to 43% of all regular web users in the country. The number of internet shoppers has been increasing steadily for the last few years but shot… Continue reading Online Shopping Attracts More Than 8 Million Britons
France Télécom has completed the sale of the Dutch cable operator Casema in a deal worth €665 million. Providence Equity Partners and the Carlyle Group will each take a 46% share of the business with GMT owning the remaining 8%. Casema is the third largest cable television operator in the Netherlands and has approximately 1.3… Continue reading Casema Sold To Private Equity Groups
The MediaTel Group Sports Quiz in aid of the charity, Whizz-Kidz, has almost reached the halfway stage and another prize has been awarded.Kofi Acquah of Watts And Partners has won 2 tickets to see Bon Jovi in concert courtesy of Virgin Radio, after correctly predicting that Andre Agassi and Serena Williams would win the Australian… Continue reading MediaTel Group Sports Quiz: Results Update
