Following a week of high-profile sponsorship deals, which saw the Network Chart Show secure a multimillion pound tie-in with Woolworths (see Woolworths Signed As New Chart Show Sponsor), Media Planning Group’s Denise Turner discusses the pros and cons of broadcast sponsorship in the changing media landscape.Last week it was reported on MediaTel NewsLine that that… Continue reading NewsLine Column: Is Sponsorship The Silver Lining?
ITV1 has proved it can still deliver mass-market audiences to advertisers after last night’s Living With Michael Jackson – A Tonight Special, drew an average of 14.1 million viewers to the channel.According to unofficial overnight figures from BARB, the special one-off documentary, which was broadcast between 9pm and 10.50pm, provided ITV1 with a 51.3% audience… Continue reading Michael Jackson Attracts 14 Million To ITV1
Maiden Outdoor has expanded its portfolio of Irish poster sites, with the acquisition of a number of ad panels from National Outdoor Displays.The deal, which was finalised last Friday, valued the sites at £166,700 and will see National Outdoor receive 30,000 ordinary shares in Maiden, as well as £102,902 in cash for the sites.Earlier this… Continue reading Maiden Expands Portfolio Of Irish Poster Sites
There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study
Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group.Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are not… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid
Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading. The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).… Continue reading ITV Merger Set For Competition Commission Referral
Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences… Continue reading BAA Promotes Airport Advertising To Marketing Directors
Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group. Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid
Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading.The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).It is… Continue reading ITV Merger Set For Competition Commission Referral
Vivendi Universal is believed to be considering a new bid for its US entertainment businesses from the oil tycoon Marvin Davis. It is alleged that Davis held a closed doors meeting with Vivendi boss Jean-René Fourtou last week in which he offered $15 billion for VUE, which includes Universal Studios and Universal Music. He has… Continue reading Davis Makes New Offer For VUE
