Mobile marketing company, Aerodeon, has secured a deal to launch the first ever SMS campaign for Bacardi Breezer.The campaign, which launches this month, aims to increase sales of Bacardi Breezer by offering consumers the opportunity to win a celebrity lifestyle, with a five star holiday to Las Vegas as well as 24 hours of celebrity-styled… Continue reading Aerodeon To Launch SMS Campaign For Bacardi Breezer
After much anticipation, third generation (3G) mobile phones are about to appear on the market. The networks are built, most of the technical problems have been resolved and handsets are in production. The new technology promises to revolutionise the way we use our mobiles, delivering live video calls, digital mapping and advanced location-based services. It… Continue reading INSIGHTanalysis: Advertisers Gear Up For 3G
A slow but steady improvement in sales continued throughout 2002 for outdoor contractor, Maiden Group, although turnover is not likely to achieve the levels anticipated at the release of the group’s financial results in September (see Maiden Pushed Into Red By Tough First Half). The recovery slowed significantly towards the end of 2002, with a… Continue reading Maiden Sees Good Start To 2003, But Demand Is Inconsistent
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services will… Continue reading MMS Study Brings Little Cheer To Operators
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
comScore Networks calculates that US online retail sales totalled $13.3 billion in the last quarter of 2002, a year on year increase of 23%. The figures, reported on eMarketer, do not include travel sales but tally with a survey taken just after Christmas which estimated holiday spending at more than $13.7 billion (see ECommerce Market… Continue reading Holiday Online Sales In Line With Expectations
The Government is beleived to have made a last-minute amendment to the Communications Bill to calm fears that a foreign-owner of Channel Five would flood the station with imported programmes.In what is being seen as an effort to smooth the passage of the Bill through the House of Lords, new clauses have been introduced that… Continue reading 27.01.03
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits compared to just over 50% in February 2002. New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November (see… Continue reading UK Broadband Revolution Gathers Pace
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits, compared to just over 50% in February 2002.New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November and Oftel… Continue reading UK Broadband Revolution Gathers Pace
