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The success of the new digital terrestrial platform, Freeview, has hit ITV harder than expected and is hastening its loss of audience share, according to a report from influential broker, Morgan Stanley. In its latest guidance note, the broker states that the new digital terrestrial platform is having a negative effect on ITV, which is… Continue reading Freeview Launch Hits ITV Harder Than Expected

The planned formation of a dominant satellite television group in Italy looks set to go ahead without regulatory obstruction, according to an article in the Financial Times today. It is the merger of News Corp’s Stream division with Telepiù, the pay-TV arm of Vivendi Universal, that will create the country’s largest satellite operator – Sky… Continue reading News Corp’s Telepi

ITV partners, Carlton and Granada, were both seen under pressure yesterday after Morgan Stanley cut its price target for the duo. It is understood the broker estimated that BBC channels were taking 43% of viewers in homes connected to the Freeview service, substantially weakening ITV1’s likely growth revenues.The market’s unease with the broadcasters was further… Continue reading Sharewatch: ITV Partners Rocked By Broker Comments

London-based Heart 106.2 is to run a week long promotional campaign for Walt Disney World on its breakfast show.The promotion, which will begin next week, will include a daily competition to win a family holiday to Walt Disney World in Florida. Listeners will be invited to call in and answer as many Disney related questions… Continue reading London Based Heart 106.2 To Run Disney Promotion

The Newspaper Society (NS) has criticised the Government’s plans to overhaul the regional and local newspaper industry and has called for a series of amendments to the Communications Bill.The organisation has rubbished the Government’s assertion that the Communications Bill, which is due to become law later this year (see Government To Press On With Communications… Continue reading Newspaper Society Attacks Government Over Regional Plans

The success of the new digital terrestrial platform, Freeview, has hit ITV harder than expected and is hastening its loss of audience share, according to a report from influential broker, Morgan Stanley.In its latest guidance note, the broker states that the new digital terrestrial platform is having a negative effect on ITV, which is losing… Continue reading Freeview Launch Hits ITV Harder Than Expected

Future Publishing has promoted Jayne Caple to advertisement sales director of the group.Caple, who was previously deputy advertisement sales director, will replace Andrew Milbourn, who is leaving the company at the end of March to set up his own business.In a separate move, the publishing company has confirmed the appointment of Chris Spratling as retail… Continue reading Future Boosts Management Team With New Appointments

Nielsen//NetRatings has announced plans to extend its MegaPanel internet consumer panel service into the US.The consumer panel, which provides market research results based on over one million internet users, is already established in the UK, France and Germany. Marketers and advertisers utilise the system to devise strategies to maximise return on investment, from their internet… Continue reading Nielsen//NetRatings Expands MegaPanel

Virgin Radio has secured a deal with The Times to promote its season of film screenings through its Access All Areas initiative.The eight week-long bespoke campaign begins later this month and will see Virgin Radio broadcast a series of promotional trials and features in the form of movie updates. Ten ‘Film First’ movie updates will… Continue reading Virgin To Promote Film Screenings For The Times

The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop