Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing
Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals
Students wishing to ease the pressure of mounting debts are being urged to use their heads as billboards to advertise brands such as FHM.Creative marketing agency, Cunning Stunts, which is best known for projecting Gail Porter’s bottom onto the Houses Of Parliament, is offering students a fee of £88 pounds a week to use their… Continue reading Students To Become Human Billboards
US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002
Granada chairman, Charles Allen, has delivered a scathing attack on the BBC, arguing that the Corporation should lose 10% of its licence fee to fund public service programming on commercial channels. Despite the fact that ITV pulled in almost £1.7 billion in revenue last year, Allen told industry figures at the Royal Television Society last… Continue reading Granada Chairman Calls For Slice Of BBC Licence Fee
ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System
The US is lagging behind other developed countries in terms of the penetration of fiber to the home connections, reports In-Stat/MDR. At present, less than 1% of broadband subscribers in the US use an FTTH connection. The technology is more prevalent in countries where there has been substantial investment in telecommunications. The likes of Korea,… Continue reading FTTH Has A Long Way To Go, Says In-Stat/MDR
Lastminute.com fell back into the red in the first quarter as a seasonal lull in sales and one-off charges hit the balance sheet at the online retailer. Having reported its first quarterly profit in November (see City News), losses totalled £1.58 million before interest, taxation, depreciation and amortisation in the three months to December. However,… Continue reading No Alarms As Lastminute Slips Back Into The Red
Maiden Outdoor is launching two new AdRail packages to provide advertisers with closer targeting and better coverage at railway stations.The company claims that the national pack of 48-sheet posters offers advertisers the first opportunity to reach rail travellers nationally, through panels at mainline stations across Britain including Manchester, Leeds, Nottingham and Glasgow.The smaller 4-sheet poster… Continue reading Maiden Expands AdRail Offering For Advertisers
