Radio’s share of daily media consumption has increased to 32%, ensuring that it remains the second most consumed media behind TV, according to new research from the Radio Advertising Bureau (RAB).The Radio Days 3 study shows that radio listeners spend around 3.3 hours tuned in to the radio on an average weekday. This is about… Continue reading Radio Increases Share Of Daily Media Consumption
There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study
The digital terrestrial service Freeview is set to provide strong competition for BSkyB and by the end of the decade will have overtaken cable in terms of household penetration. That is according to the latest DTV forecasts from Merrill Lynch.Also On MediaTel Insight Today…US Radio Revenue Grows 6% In 2002 US radio revenue rose by… Continue reading MediaTel Insight: Freeview Moves In On Multi-Channel TV
US radio revenue rose by 6% across the course of 2002, in a recovery that is described as ‘remarkable’ by the Radio Advertising Bureau (RAB). According to figures just released by the RAB, national spend rose by 13% over 2001, whilst local was up by 4%. The Bureau says that the figures also represent a… Continue reading US Radio Revenue Grows 6% In 2002
New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks
Almost one-third of US broadband households are interested in purchasing a home networking product this year, according to new research from Parks Associates. Broadband Access @ Home III, a national survey of internet usage, revealed that 28.2% of broadband subscribers are likely to adopt a home network in the next year. This system allows multiple… Continue reading Home Networking Set For Major Growth
Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading. The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).… Continue reading ITV Merger Set For Competition Commission Referral
Week on week analysis reveals a lacklustre performance for the media sector, which has been shaken by the recent woes of the FTSE.Cable companies were seen in focus following news that a merger between Telewest and NTL will not take place for at least another year (see UK Cable Merger Put On Hold). Telewest saw… Continue reading Sharewatch: Telewest Suffers Following Merger Delay
Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group. Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid
Viacom Brand Solutions (VBS), which handles sales for Viacom-owned MTV and VH1, is expanding into third party sales and is to take on the recently launched E! Entertainment channel.The deal, which will see VBS take charge of E!’s commercial airtime and sponsorship, represents the first time that the sales house has represented a channel that… Continue reading Viacom Makes First Move In To Third Party Sales
