Virgin Radio is investing £3 million to promote its rock sound to the nation in its biggest ever advertising campaign.The campaign, which includes TV, outdoor, print and cinema activity, will run throughout February and March, featuring artists that define the station’s sound. Virgin’s No Repeat 9 To 5 will be heavily promoted as part of… Continue reading Virgin Radio Invests £3m In Biggest Ever Ad Campaign
Digital TV homes in the UK have, on average, 3.1 sets, making the country more ‘television-centric’ than the US, says a report in New Media Markets. The research, carried out by consultants Understanding & Solutions in association with BBC Worldwide, found that there are 2.9 sets in the average US digital household while French digital… Continue reading UK Is More ‘Television-Centric’ Than US, Says Study
The media sector was seen under pressure again on Monday as the FTSE entered its eleventh consecutive day of losses, its lowest closing point since October 1995.Investor’s nerves continued to be frayed by the threat of US-led military action against Iraq and all eyes will be on President George W. Bush, who will deliver his… Continue reading Sharewatch
MMS Study Brings Little Cheer To OperatorsMobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.Holiday Online Sales In Line With ExpectationscomScore Networks calculates that US online retail sales totalled $13.3 billion in the last… Continue reading On MediaTel Insight Today…
The Chartered Institute Of Marketing (CIM) has launched a campaign to assess whether advertisers are ignoring the potential wealth of the over 50s in the travel market.The campaign will ask whether marketing should be adapted to maximise the potential of the over 50s market and will present special reports and research alongside a best practice… Continue reading CIM Launches Campaign To Assess Marketing To Over 50s
Week on week analysis of the media sector reflects last week’s crushing losses. The FTSE dropped to a seven-year low, after a heavy sell-off as sentiment remained fragile on continuing concerns of military action against Iraq and worries about the global economy.On the corporate news-front, investors considered news that SMG‘s shareholders have approved the £216m… Continue reading Sharewatch
Telewest Broadband has launched a cut price self-installation broadband package, to tempt its digital TV customers to switch to broadband.The new self-install package will cost £12.50, which Telewest claims is the lowest permanent entry price to high-speed internet access in the UK.Chad Raube, director of internet services at Telewest Broadband, commented: “This is no gimmick… Continue reading Telewest Promotes Broadband With Further Price Cuts
Online adspend increased by over a fifth in Germany during 2002, says a new study from Nielsen Media. The research company surveyed twenty leading agencies from around the country and found that internet advertising revenue went up by 20.9% to E255.9 million last year. The biggest gains were in the service sector which saw income… Continue reading Web Advertising On The Rise In Germany
Influential Government advisor, Barry Cox, is set to make a high profile case for the abolition of the licence fee and is suggesting that the BBC should be partially funded by subscription.Cox, who is deputy chairman of Channel 4 and chairman of the digital stakeholders’ group, has intensified the debate surrounding the future of the… Continue reading Government Advisor Makes Case For Licence Fee Abolition
US narrowband internet subscribers are three times more likely to switch from their current ISP than broadband subscribers, according to a new study from the Leichtman Research Group. The report, Understanding Disconnects, Downgrades and Upgrades, found that one-third of online householders in areas where cable is available now subscribe to a broadband service. In addition,… Continue reading US Broadband Users Satisfied With Services
