More Industry News articles

The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002. According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large… Continue reading IPA Census Brings Good News For Smaller Agencies

Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool

Entrants to the MediaTel Group charity Sports Quiz in aid of Whizz-kidz now have an additional chance to win a pair of tickets to see England v South Africa at Lords in August, courtesy of Channel 4.All you need to do is predict the highest total number of runs scored by any team in a… Continue reading MediaTel Group Sports Quiz – Win Test Match Tickets

ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB.ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by 0.7%… Continue reading Insight Analysis: ITV1 Share Further Eroded In 2002

Cordiant Communications has chosen Nigel Stapleton to be the company’s next chairman, replacing Charlie Scott who announced his intention to step down last September (see Cordiant Chairman Follows Bungey And Jumps Ship). Stapleton, who was formerly joint-chairman at Reed Elsevier, will take the helm on March 1. He is charged with the responsibility of reversing… Continue reading Cordiant Appoints New Chairman

UK Radio Underperformed TV In 2002, Says Merrill LynchThe UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch.Hi-Tech Publishing Market Ad Volumes Dip 13% In DecemberThe US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in… Continue reading On MediaTel Insight Today…

The ASA is using the full extent of its power and is referring marketing consultancy, The J Partnership, to the Office Of Fair Trading (OFT) for its part in a misleading direct mail campaign.This is the first time that the ASA has referred a marketing agency to the OFT, and is a re-iteration of the… Continue reading ASA Uses Full Force Against Marketing Agency

Forever Broadcasting, the Newcastle-based independent radio company, today said that it has experienced encouraging trading for its first quarter to 31 December 2002, although no actual growth figures were given. The group pointed to yesterday’s RAJAR figures showing a 9% quarter on quarter and 30% year on year growth in listeners across its stations as… Continue reading Forever Broadcasting In Bid Talks, Trading Strong

The media sector ventured into positive territory on Thursday after some up-beat economic indicators and news that the US federal Reserve is to keep interest rates on hold.On the corporate news-front, the radio sector was in focus after the release of RAJAR audience measurement data for the fourth quarter of 2002.Capital Radio was in the… Continue reading Sharewatch

Advertising revenues at the New York Times Company increased by 16.7% in December, when compared with the same month in 2001, it was announced yesterday. Growth was particularly pronounced at the flagship New York Times title where ad revenues were up by 21.6% year on year. This was largely the result of an upsurge in… Continue reading New York Times Ends 2002 On A High