More Industry News articles

High-speed, broadband internet services are being embraced by a broader consumer demographic, with the 45-plus age group now comprising over 40% of US broadband households. According to new research from Parks Associates, there were 16.5 million broadband users in the US by the end of 2002; 7.1 million of these are aged 45 or over.… Continue reading Broadband Internet Reaches Older Demographic

Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G

The number of UK homes subscribing to a high speed, broadband internet service is set to reach 10.6 million, or 37.9% penetration, by 2008, according to new forecasts from Strategy Analytics. This year, penetration is expected to reach 11.0%, or 2.9 million homes. At the close of 2002 the UK was the second largest broadband… Continue reading UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics

Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than â‚Ź2.5 billion worth of online purchases from European internet sites in the final quarter of 2002. The credit card company claims that sales soared by 136% year on year with e-commerce transactions totalling 31… Continue reading European E-Commerce Sales Skyrocket In Q4

Sales of camera phones increased by 65% to 8.6 million in the fourth quarter of 2002, as a growing number of mobile users embraced the latest state of the art handsets. CIT-Online reports that phones with in-built cameras made up 4% of worldwide sales in 2002 and 7% in Q4 alone. Until now, the Far… Continue reading More Attention Focused On Camera Phones

The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year

The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign

Capital Radio was seen up 4.05% yesterday after JP Morgan forecast improvements in both audience figures and advertising revenue. According to the broker, the changes that Capital has been making to its shows and programming will improve listener figures in the first half of this year. JP Morgan also noted that the group is well-placed… Continue reading Sharewatch: Capital Rises After Positive Guidance

The economic downturn that has dogged the advertising industry for the last few years appears to be far from over. However, the latest figures from the Outdoor Advertising Association (OAA) show that the outdoor industry saw revenues rise by 15% year on year during the fourth quarter of 2002.This increase brings revenues back to levels… Continue reading Feature: Outdoor Sees Green Shoots Of Recovery

More than half of the people in Britain are opposed to Government plans to allow foreign ownership of UK media assets, according to research from Taylor Nelson Sofres (TNS).According to the research, commissioned by the National Union of Journalists (NUJ), 52% are against the proposal to liberalise the rules surrounding the ownership of UK media… Continue reading Public Opposed To Foreign Ownership Of UK Media