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Advertising revenues at the New York Times Company increased by 16.7% in December, when compared with the same month in 2001, it was announced yesterday. Growth was particularly pronounced at the flagship New York Times title where ad revenues were up by 21.6% year on year. This was largely the result of an upsurge in… Continue reading New York Times Ends 2002 On A High

The US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in December, according to the latest figures from United Business Media (UBM). This is a slight improvement on November’s figures, which showed the total market declining by 15.6% year on year (see Hi-Tech Publishing Market Ad Volumes Fall 16%… Continue reading Hi-Tech Publishing Market Ad Volumes Dip 13% In December

London-based alternative music station Xfm has unveiled its biggest ad campaign for two years.The campaign will focus on the London Underground and will comprise around 9,000 poster sites including 16-sheets, 6-sheets and tube cards.Running throughout February, the campaign will feature high-profile DJ’s Christian O’Connell, Zoë Ball and Ricky Gervais and will aim to promote the… Continue reading Xfm Launches High-Profile Ad Campaign

The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch

Radio revenues at GWR Group were flat in the final quarter of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning.National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to show an… Continue reading GWR Group Sees Flat Q4 Revenues

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18%… Continue reading WAP Services Prove Popular In December

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18% growth… Continue reading WAP Services Go From Strength To Strength In December

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

Woolworths has been signed as the multimillion sponsor of the Network Chart Show, in what is thought to be the biggest sponsorship deal in British radio history.The two-year agreement, which was signed with Capital Radio Group’s commercial division on behalf of Network Chart Ltd, begins this Sunday when the Woolworth’s Hit 40 UK will be… Continue reading Woolworths Signed As New Chart Show Sponsor

Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool