More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion.Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year.FMCG companies spent… Continue reading More Than £3.5bn Spent On TV Advertising Last Year
The youth market has been categorised in to eight new sub-brands designed to help advertisers to reach this increasingly lucrative audience.New research from brand consultancy, The Webb Partnership, shows that there are approximately 6.8 million 10 to 18 year-olds living in the UK, with a value of £101 billion to UK businesses.The study claims that… Continue reading Marketers To Target New Teen Sub-Brands
Future Publishing is extending its Edge magazine brand with the launch of a one-off special designed to capitalise on the growing popularity of computer games consoles.The Retro special will consist of 148 pages containing anecdotes and self-contained overviews of the creation of what Future claims is “the most seminal video games in existence”.Retro is targeted… Continue reading Future Publishing Launches Gaming Spin-Off Magazine
Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB).The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led campaigns… Continue reading Research Reflects Strength Of Online Advertising
The newspaper industry was forced to take stock last year as belt tightening and consolidation acted as a brake on spending. Nonetheless, the market appears to have bottomed out and a new set of press forecasts identifies some reasons for optimism in 2003.Also On MediaTel Insight Today…Fortune 500 Companies Increase Online Advertising SpendThe number of… Continue reading MediaTel Insight: Newspaper Market To Stabilise In 2003
The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend
The ASA has dismissed complaints against a national press ad for the new Vauxhall Corsa, despite allegations that it encouraged dangerous driving.The ad was headlined “Put the fun back into driving” and featured a car apparently travelling at high speeds above a picture of a model race track. Complainants objected that the reference to driving… Continue reading ASA Green-Lights Vauxhall Corsa Press Ad
UK market research growth slowed in the second half of 2002 as ad hoc business declined, according to Merrill Lynch. Nevertheless, the broker is still expecting a 2.5% growth for the full year. Moving into 2003, growth is expected to remain positive – at around 2.5% again – despite increasing pressure on ad hoc business.… Continue reading UK Market Research Growth Slows, But Remains Positive
Trinity Mirror was the media sector’s big mover on Monday, following reports that the company had spurned a buy-out offer from Apax Partners and Candover last September (see Trinity Mirror Rumoured To Have Received Take-Over Bid). The stock was seen up 5.68%.Elsewhere, Emap was seen in focus after WestLB upgraded the stock to outperform from… Continue reading Sharewatch: Trinity Mirror Rises On Take-Over Speculation
Worldwide advertising network, Grey Global Group, has reported that revenues for 2002 were essentially flat when compared to 2001, despite a 10.5% rise in the fourth quarter. This came principally from the company’s North American operations. The company said that full-year increases for its US operations were offset by poorer figures coming from the international… Continue reading Grey Global Shows Strong Q4, Flat Full Year 2002
