Achieving the right cross-media balance in an ad campaign increases brand sales impact by 10 to 15%, according to new research from the Interactive Advertising Bureau (IAB).The research, based on analysis of campaigns for Kleenex tissues and Colgate toothpaste, aims to give marketers a formula for the optimal mix of interactive, TV, radio and print… Continue reading IAB Research Recommends Cross-Media Campaigns
Express Newspapers has entered the celebrity magazine market, with the launch of New magazine, which is set to hit the newstands today with a price tag of 60p.The group has remained tight-lipped about the project, which was incorrectly outed in the trade press earlier this month as Wow! magazine.Commenting in the Sunday Express, the editor… Continue reading Express Enters Celebrity Market
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.The figures, compiled by Nielsen Media Research, show that whilst the advertising downturn has pushed the top agencies’ revenues into negative growth for the year,… Continue reading Top 10 Ad Agencies See Billings Drop, Whilst Media Agencies Rise
Pre-tax profits at advertising and communications giant, WPP, tumbled by 50% to £205.4 million in the year ended 31 December 2002, indicating the severity of the worldwide recession and its impact on advertising and marketing services.The group this morning said that conditions are to remain tough throughout the remainder of this year. Budgets are anticipating… Continue reading WPP Profits Fall 50% In The Face Of Recession
Hachette Filipacchi has appointed the Manchester based Pepper Group, to handle its regional advertisement sales business across its range of titles.The Pepper Group will take over from Media Sales Network on the Red, ELLE, Elle Decoration and ELLEgirl accounts with immediate effect.The group will also take over the sales operations at B, Sugar, TVHits!, Inside… Continue reading Hachette Appoints Pepper Group To Regional Sales Role
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
The world’s internet population increased by 3% in the final quarter of 2002, according to the latest Global Internet Trends Report from Nielsen//NetRatings. There are now 580 million people worldwide accessing the web from a home PC.Also On MediaTel Insight Today…E-Retail Sites Avoid New Year HangoverAfter a bumper month in December, UK consumers continued to… Continue reading MediaTel Insight: Internet Usage Still Growing Worldwide
Granada has hired John Bridgeman, a former director general of the Office Of Fair Trading (OFT), to advise it on the tricky regulatory path to its proposed merger with ITV partner, Carlton (see ITV Merger Set For Competition Commission Referral). It is understood that Bridgeman is one of a number of influential figures to have… Continue reading Former OFT Director To Advise On ITV Merger
Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion. New chief executive, Sly Bailey, will give her first presentation for the… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002
Pre-tax profits at advertising and communications giant, WPP, tumbled by 50% to £205.4 million in the year ended 31 December 2002, indicating the severity of the worldwide recession and its impact on advertising and marketing services. The group this morning said that conditions are to remain tough throughout the remainder of this year. Budgets are… Continue reading WPP Profits Fall 50% In The Face Of Recession
