Search-targeted marketing company, Overture, has secured an agreement to provide pay-for-performance search results for BT Openworld customers.The deal will see Overture provide search results to both BT Openworld’s business and residential customers, which total over 1.7 million.Martin Child, managing director of Overture UK, commented: “The deal with Overture allows BT Openworld to supply highly relevant… Continue reading Overture Signs Search Deal With BT Openworld
Over 68 million declarations of love will be sent via text this Friday, according to the Department Of Trade and Industry.Last year 57 million sent text messages across the UK’s four GSM networks on Valentine’s Day and the DTI estimates that over 45 million texts were sent every day in 2002.Stephen Timms, e-commerce minister, commented:… Continue reading UK To Declare Its Love Of Text On Valentine’s Day
Maiden Outdoor has struck a deal with Harlech Outdoor to market its portfolio of sites in Wales and the West Country.The deal with the region’s largest independent contractor strengthens Maiden’s portfolio outside of London with an additional 230 panels, including 210 48-sheets, 17 96-sheet billboards and three 48-sheet ultravision panels.The agreement, which takes effect from… Continue reading Maiden Outdoor Boosts Offering With New Marketing Deal
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC July – December 2002
Today’s ABC figures for the six months to December 2002 are expected to show that the current fascination with celebrities shows no sign of slowing with large circulation rises for certain celebrity focussed titles.Speculation suggests that IPC’s Now magazine will increase its circulation from 570,279 to above the 600,000 mark for the July to December… Continue reading Today’s ABCs Expected To Show Growth For Celeb Titles
Yahoo has secured a deal with BT, which will offer consumers a premium personalised internet package, called Yahoo plus.The new service will feature new junk email- control features, instant messaging services, parental controls,
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services, according to a survey from Taylor Nelson Sofres.Also On MediaTel Insight Today…Broadband Internet Reaches Older Demographic High-speed, broadband internet services are being embraced by a… Continue reading MediaTel Insight: Study Reveals Burgeoning Interest In 3G
Future publishing is launching a major ad campaign to promote the redesign of its monthly rock and heavy metal magazine, Metal Hammer.The magazine, which launched almost ten years ago, is undergoing an extensive redesign in an attempt to distance itself from its competitors in the increasingly competitive music magazine sector.Later this month an increase in… Continue reading Future To Promote New Look Metal Hammer
The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts
Despite the efforts to encourage internet usage among lower income groups, over 40% of US web users come from households which earn more than $50,000 per year, according to a new survey from Harris Interactive. The poll, conducted in November and December, revealed that there are now 140 million people online in the US, equivalent… Continue reading Affluent Americans Make More Use Of The Net
