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Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger. It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms.… Continue reading Venture Capitalists Eye Carlton And Granada

The BBC’s viewing figures took an unexpected dive last night after it lost transmission during peak-time evening viewing.Million of viewers in South and Central London were left with blank screens after BBC1 and BBC2 went off-air just after 9.30pm, due to a power failure at the Crystal Palace transmitter in South London. BBC1 was back… Continue reading BBC Black-Out Causes Viewing Figures To Dip

The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens (see RTL Chief Leaves For Pastures New). Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to… Continue reading Zeiler Takes The Helm At RTL

Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger.It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms. However,… Continue reading Venture Capitalists Eye Carlton And Granada

More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion.Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year.FMCG companies spent… Continue reading More Than £3.5bn Spent On TV Advertising Last Year

The youth market has been categorised in to eight new sub-brands designed to help advertisers to reach this increasingly lucrative audience.New research from brand consultancy, The Webb Partnership, shows that there are approximately 6.8 million 10 to 18 year-olds living in the UK, with a value of £101 billion to UK businesses.The study claims that… Continue reading Marketers To Target New Teen Sub-Brands

Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector.Merrill is forecasting… Continue reading Merrill Lynch Revises Down DTV Growth Forecasts

Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector. Merrill is… Continue reading Freeview Moves In On Multi-Channel Sector – Merrill Lynch Long-Term Forecasts

Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing.The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the internet… Continue reading Research Predicts Rise In New Media Spend During 2003

Radio’s share of daily media consumption has increased to 32%, ensuring that it remains the second most consumed media behind TV, according to new research from the Radio Advertising Bureau (RAB).The Radio Days 3 study shows that radio listeners spend around 3.3 hours tuned in to the radio on an average weekday. This is about… Continue reading Radio Increases Share Of Daily Media Consumption