More Industry News articles

Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch. The broker is forecasting that 2003 growth will be a little stronger, at around 3% to 4%, but the ‘lacklustre macro conditions’ are likely to prevent any… Continue reading UK Radio Update From Merrill Lynch

SMG, owner of ITV broadcasters Scottish and Grampian, climbed 5.41% amid optimism that the proposed merger between Carlton and Granada is progressing well. Analysts have claimed SMG is extremely oversold and the possibility of a swift merger could allow the group to sell off its TV arm.Elsewhere, Cordiant Communications rose 3.64% on talk of an… Continue reading Sharewatch: SMG Climbs On ITV Merger Hopes

Advertising that uses sex to sell products has fallen out of favour with consumers, according to the latest survey from the Chartered Institute of Marketing (CIM).According to the research, it seems that the days you could use a scantily clad women to sell almost anything, are coming to an end, with 46% of respondents recognising… Continue reading New Research Suggests Sex Doesn’t Sell

Earlier this month the BBC’s new digital entertainment channel for young adults launched after a series of delays and setbacks. A number of strict conditions have been imposed to ensure that BBC3 remains distinct in an already crowded market, but Geoffrey Russell, director of media affairs at the IPA, discusses the wider implications of the… Continue reading NewsLine Column: BBC3 – How Was It For You?

The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged rampant… Continue reading BBC Set To Boost Digital Dividend

A national television advert for Marmite, featuring two men kissing, has escaped ITC censure, despite attracting 71 complaints.The ad, which is part of Marmite’s ongoing ‘you either love it or hate it’ campaign, features a male lifeguard, who has just eaten Marmite, giving a male swimmer the kiss of life. When the swimmer regains conciousness,… Continue reading Marmite Ad Escapes ITC Censure

Over 16.3 million viewers tuned in to BBC3 programming during the digital entertainment channel’s first week on air.According to the BBC, 39% of all 25 to 34 year olds sampled BBC3 programming for more than 15 minutes on terrestrial or digital channels at some point between 9 and 16 February.BBC3’s audiences across the first week… Continue reading BBC3 Programming Reaches 16.3 Million In Launch Week

There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses.Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from disposal… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar

BSkyB is launching a subscription-based website, which will broadcast video highlights of major sporting events, such as the Cricket World Cup and Premiership Football.Sky recently re-designed its website, and the new service is seen as the first step towards screening live sports events online.Stephen Nuttall, head of enterprises at Sky Sports, commented: “Sky Sports has… Continue reading Sky Takes Sporting Events Online

ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.Digital satellite viewers will be able to view nomination and award details as well as taking… Continue reading ITV Extends Sponsorship Opportunities With Interactive Ads