MTV has secured Nik Naks as the sponsor of the second series of The Osbournes, in a deal worth £750,000.The deal, which was brokered by Viacom Brand Solutions and Starcom Motive, will begin later this month and will run for six months. The campaign will build on Nik Naks’ sponsorship of the first series of… Continue reading MTV Retains Nik Naks As The Osbournes Sponsor
More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year
The ASA has dismissed complaints against a national press ad for the new Vauxhall Corsa, despite allegations that it encouraged dangerous driving.The ad was headlined “Put the fun back into driving” and featured a car apparently travelling at high speeds above a picture of a model race track. Complainants objected that the reference to driving… Continue reading ASA Green-Lights Vauxhall Corsa Press Ad
Cordiant Communications, the troubled owner of the Bates Worldwide advertising network, was seen in focus yesterday after confirming that a partial break-up of the group is underway, beginning with its Australian operations. The stock was the media sector’s biggest riser, seen up 5%.Elsewhere, Reuters was under pressure after Deutsche Bank slashed its profit forecasts for… Continue reading Sharewatch: Cordiant Improves On Take-Over Speculation
The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend
In today’s cluttered media landscape the possibility of advertising overload is increasing and ad-weary consumers appear to be going to greater lengths to avoid the constant stream of marketing messages. However, new research from the RAB reveals that ad avoidance for radio is lower than for any other medium.The Radio Days 3 study into radio… Continue reading Feature: Consumers Stay Switched On For Radio Ads
UK market research growth slowed in the second half of 2002 as ad hoc business declined, according to Merrill Lynch. Nevertheless, the broker is still expecting a 2.5% growth for the full year. Moving into 2003, growth is expected to remain positive – at around 2.5% again – despite increasing pressure on ad hoc business.… Continue reading UK Market Research Growth Slows, But Remains Positive
The BBC’s viewing figures took an unexpected dive last night after it lost transmission during peak-time evening viewing.Million of viewers in South and Central London were left with blank screens after BBC1 and BBC2 went off-air just after 9.30pm, due to a power failure at the Crystal Palace transmitter in South London. BBC1 was back… Continue reading BBC Black-Out Causes Viewing Figures To Dip
Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003
Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger. It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms.… Continue reading Venture Capitalists Eye Carlton And Granada
