WPP was seen in focus yesterday after Lehman Brothers retained its equal weight rating and Morgan Stanley raised its rating on the stock to equal-weight from underweight.The conflicting reports reflect the continued uncertainty over the rate of recovery in the European ad market. Traders appeared to take the bearish view and WPP‘s stock was seen… Continue reading Sharewatch: WPP Falls After Mixed Guidance
ITV was the only commercial broadcaster to see its share of viewing increase during the fourth quarter of 2002, according to the IPA’s latest Trends In Television report.Period on period analysis of BARB data shows that ITV’s share of viewing increased by 0.3% points to 23.9% in the three months to December 2002. Channel 4… Continue reading ITV Outperforms Commercial Rivals In Q4 2002
RAJAR has defended its diary system of radio audience measurement, following news that Kelvin MacKenzie’s The Wireless Group has commissioned a rival three-year survey using electronic measurement devices (see MacKenzie Commissions Rival Radio Audience Survey).RAJAR’s managing director, Jane O’Hara, reiterated her faith in the current system, which has provided the currency for trading radio audiences… Continue reading RAJAR Defends Diary System In Light Of Rival Research
GWR’s sales house Opus has secured Kit Kat and Tesco as the first brands to make use of its newly restructured local radio sponsorship and promotions division.The new structure, which follows similar moves at rival radio groups, is intended to provide clients with more sponsorship and promotions opportunities on a national and local level. It… Continue reading Opus Restructures Sponsorship And Promotions Division
The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning.Despite the fall in revenues, operating profits look set to meet market… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Channel 4 has secured Kenco as the £1.5 million sponsor of a variety of programmes on its main terrestrial channel and digital youth channel, E4.The deal represents the first time that Channel 4 has offered such a cross platform and cross programming package. It is also Kraft Foods largest ever broadcast sponsorship agreement.The year-long sponsorship… Continue reading Channel 4 Secures £1.5m Sponsorship Deal With Kenco
Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Continental Research found that awareness of Freeview, which launched last autumn, has grown significantly in the last six months. Back in July 2002, only 39% of UK adults were… Continue reading Multi-Channel Sector Boosted By Freeview
The Telegraph group has formed a partnership with mobile marketing company, Brainstorm, to enable it to offer advertisers in-house SMS campaigns.The new service will build on the Telegraph’s existing print, outdoor and online advertising offering and will allow the group to further develop SMS ad initiatives.Robert Bridge, strategic development manager of the Telegraph’s new media… Continue reading Telegraph Expands Ad Portfolio With SMS Partnership
Kelvin MacKenzie’s The Wireless Group is challenging the existing method of radio audience measurement by commissioning a rival three year survey using electronic measurement devices.In the past MacKenzie has been an outspoken critic of the current RAJAR diary system of listener monitoring, claiming that it damages advertising revenue at certain radio stations by underestimating the… Continue reading MacKenzie Commissions Rival Radio Audience Survey
