ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System
Emap Communications, Emap’s B2B division, has acquired AGOR SAS (AGOR), a market leading independent exhibition business serving the domestic French retail sector. It will pay £21.2 million for AGOR, which operates in the volume, gifts and clearance goods markets. Emap says that the French focus of the AGOR business will complement Emap Communications existing positions… Continue reading EMAP Acquires French Exhibitions Business
BSkyB was seen in focus after Banc of America repeated its sell advice, citing worries that the broadcaster’s customers could be trading down to cheaper packages. It said that consensus forecasts were too optimistic, as they demanded sharp price increases and continued subscriber volume growth. The stock was seen down 2.03%.Elsewhere, Cable & Wireless shares… Continue reading Sharewatch: BSkyB Suffers On Negative Guidance
Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey Leaves Channel 5 Top Post For BSkyB). Lighting has over twenty years experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech,… Continue reading Channel Five Names Lighting As New Chief Executive
The manufacturer of personal video recorders that allow TV viewers to skip adverts between their favourite programmes is withdrawing from the UK after less than three years.The launch of TiVo video recorders capable of recording up to 40 hours of TV, scanning 90 channels and pausing live shows, caused a stir back in 2000 when… Continue reading Advertisers’ Fears Eased As TiVo Withdraws From UK
Shares in BSkyB tumbled yesterday after a Banc Of America Securities analyst warned that the satellite broadcaster’s customers are increasingly downgrading their subscriptions to cheaper packages. The broker placed a Sell rating on Sky, claiming that 700,000 top-tier subscribers downgraded their TV packages last year following price increases. Analyst Sean Eddie questioned whether Sky would… Continue reading BSkyB Shares Hit By Broker Worries
MTV has secured Nik Naks as the sponsor of the second series of The Osbournes, in a deal worth £750,000.The deal, which was brokered by Viacom Brand Solutions and Starcom Motive, will begin later this month and will run for six months. The campaign will build on Nik Naks’ sponsorship of the first series of… Continue reading MTV Retains Nik Naks As The Osbournes Sponsor
Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report
Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey’s Departure Represents Coup For BSkyB).Lighting has over twenty year’s experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech, whose portfolio includes… Continue reading Channel Five Names Lighting As New Chief Executive
Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising
