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A couple of years ago the promise of a ‘convergence’ of traditional media content with that of the internet and interactive media was the holy grail for many media corporations. Indeed, Time Warner and AOL forged their record-breaking merger largely on the promise of a global, fully ‘converged’ 21st century media empire. Things have so… Continue reading Has There Been A U-Turn On The Global Media Strategy?

Nielsen Media Research has relaunched its business to business direct mail measurement service in an attempt to provide clients with greater insight into the rapidly growing sector.The measurement tool, which Nielsen claims is the only of its kind in the UK, now has a significantly larger panel and an improved geographical make-up, allowing clients to… Continue reading Nielsen Relaunches Direct Mail Measurement Tool

Chrysalis has secured a deal to launch its Galaxy radio service on Switch Digital’s DAB multiplexes across London and central Scotland.The agreement begins this month and extends the Galaxy brand in the UK, increasing its combined analogue/DAB digital reach to almost 28 million potential listeners.The group has also secured a deal to carry its digital… Continue reading Chrysalis Brings Galaxy To London And Scotland

Internet search engine Google has been named website of the year 2002 in a poll conducted by Nielsen//NetRatings.The poll, which is based on the internet research company’s measurement of audience growth, shows that Google.com/Google.co.uk was visited by 4.7 million at-home internet users during 2002. Its audience share increased from 18% to 28% over the course… Continue reading Google Named Website Of The Year 2002

BBC1 has extended its annual ratings lead over ITV1, with the success of the World Cup, extra investment in drama and more landmark factual programmes helping the channel to increase its share of viewing during 2002.Despite the recent success of I’m A Celebrity Get Me Out Of Here and Popstars: The Rivals, ITV has been… Continue reading BBC1 Extends Annual Ratings Lead Over ITV1

Has There Been A U-Turn On Global Media Strategy?It seems that the big media players are in trouble and a lot of this could be to do with the exploitation of content rights, says a new report from Accenture.UK Radio Listeners Turn To New TechnologiesListening to radio via new technologies, such as mobile phones, the… Continue reading On MediaTel Insight Today…

IPC tx has launched its biggest ever consumer marketing campaign to promote its weekly What’s On TV magazine.The promotion runs for six weeks and gives readers the chance to ‘Live For Free In 2003’ by winning a range of prizes including a family car, free holidays for a year, £15,000 towards a mortgage and a… Continue reading IPC Backs What’s On TV With Biggest Ever Promotion

Vivendi Universal has moved to ease its debt burden by selling the US educational publisher Houghton Mifflin to an investment consortium for $1.66 billion. The sale, which was initially announced in November, is a welcome fillip for Vivendi which is coming off a disastrous 2002 during which its stock and reputation took a battering. The… Continue reading Vivendi Completes Sale Of US Publisher

As 2002 drew to a close, US online consumer sales (excluding auctions) were on track to total $74 billion for the year, according to research by comScore Media Metrix. Despite economic uncertainty and a generally disappointing Christmas for the retail sector, online commerce experienced growth of 39% last year as the number of internet shoppers… Continue reading ECommerce Market Goes From Strength To Strength

The market for paid online content in the US was worth $361 million in the third quarter of 2002, a rise of 14% on the previous quarter and a 105.3% increase year on year. Research from the Online Publishers Association and comScore Networks found that the number of US consumers paying for web content climbed… Continue reading US Spend On Internet Content Doubles In A Year