2002 was a bumper year for cinema with box office revenue growing by 10% year on year, according to the latest figures from trade publication, Screen Finance.Research shows that box office takings topped £800 million last year, with 350 film releases, compared to a box office total of £727 million from 321 releases in 2001.Tim… Continue reading UK Box Office Earnings Climbed 10% In 2002
The Government has warned the BBC that it will face a comprehensive review to win the renewal of its charter, which runs out in 2006.Speaking at yesterday’s Oxford Media Convention, Culture Secretary, Tessa Jowell, dismissed rumours that the charter and the licence would be automatically handed to the BBC. She said that the Corporation would… Continue reading Government Promises Review Before BBC Charter Renewal
McDonald’s has renewed its sponsorship of Virgin Radio’s breakfast show for a further 12 months, in a deal worth £750,000.The new sponsorship deal will extend McDonald’s presence beyond the breakfast show to programmes in other day parts. In-store promotions will run alongside the on-air activity to promote new McDonald’s product launches.The renewed agreement will also… Continue reading McDonald’s Renews Virgin Breakfast Sponsorship
ITV Revenues Drop As Audiences ImproveITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts.Current Ad Growth Bubble May Not Hold, Warns MyersThe current advertising outlook is one of cautious optimism, but the confidence of US marketers and media buyers… Continue reading On MediaTel Insight Today…
The current advertising outlook is one of cautious optimism, with most forecasters predicting the start of a slow and steady improvement in growth rates this year. In the US, revenue growth is on course to outperform the global average, leading the way to recovery. Radio has had a very good recent run and television is… Continue reading Current Ad Growth Bubble May Not Hold, Warns Myers
Home broadband access grew by 59% in the US during 2002 as an increasing number of internet users made the switch from dial-up services. Nielsen//NetRatings estimates that 33.6 million Americans now access the net via a high-speed connection in the domicile. Narrowband users still make up the majority of the internet population but last year… Continue reading US Web Users Move Into The Fast Lane
ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve
US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector
Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch
The telecoms industry has been boosted by new figures which reveal that it is on target to achieve one billion GSM subscribers worldwide by the end of 2003. According to the GSM Association, which represents a large number of second and third generation wireless industry companies, GSM attracted 160 million new customers last year. Since… Continue reading GSM Success Story Continues
