Accountability and quantifiability are becoming the key words of our time as the pressure for media researchers to justify what they say about advertising increases, according to Ivor Millman, research consultant at Granada Media.Speaking on the final day of this year’s MRG Conference in Budapest, Millman spoke of ITV’s tvSPAN project which uses the single… Continue reading MRG Conference: Single Source Data For Non-FMCG Brands
The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover
Manchester University’s professor of psychology, Geoffrey Beattie, told delegates at last week’s MRG Conference in Budapest that TV is the most powerful communications medium because the brain finds audio visual images easier to process than either text or audio alone.Beattie explained that the TV Matters study, which was commissioned by ITV, exposed 150 participants to… Continue reading MRG Conference: TV And The Brain
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest last week, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG Conference: Advertising Lacks Ethnic Diversity
Adele Gritten, research manager at PHD, warned delegates at the MRG Conference in Budapest that the dualistic explosion of technology and consumer diversity poses innumerable threats to the long-term future of the media research industry.Gritten, the author of this year’s prize winning young person’s paper, argued that researchers need to “keep re-inventing the wheel” with… Continue reading MRG Conference: Media Research In A Changing World
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity
At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption
Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective
