The radio industry is in no rush to find a replacement for RAJAR’s current diary system of audience measurement, according to a study from the RAB.The research, which was presented at the RAB’s Effective Radio conference earlier this week, shows that 51% of the delegates, made up of media professionals, agreed with the statement: “The… Continue reading No Hurry For New RAJAR System Say RAB Delegates
Virgin Radio has secured Tic Tac as one of the first brands to use its recently launched Spotlight initiative, which has been created to give advertisers access to the station’s programming for the first time (see Virgin Offers Advertisers Access To Programming).Tic Tac is investing a six-figure sum in a bespoke package of on air… Continue reading Virgin Gets Fresh With Tic Tac Promotion
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom. The creation of Ofcom, which will regulate radio and television broadcasting as well as the telecoms industry, is one of the key elements… Continue reading Peer Calls For DCMS Powers To Be Extended
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom.The creation of Ofcom, which will regulate radio and television broadcasting (see Communications Bill Lays Down OFCOM Framework), as well as the telecoms industry,… Continue reading Peer Calls For DCMS Powers To Be Extended
Capital Radio posted the heaviest share price decline in the media sector yesterday, after the group reported poor RAJAR audience listening figures. Capital’s stock dropped by 32½p during yesterday’s trading, after the Q3 RAJAR data revealed that the group’s flagship London station, Capital 95.8 FM, saw its weekly reach drop by 4.5% to 2.6 million… Continue reading Capital Stock Hit By Poor RAJAR Figures
Only 1% of national poster campaigns broke the ASA’s guidelines during the first half of this year, according to the latest research from the advertising body.The Outdoor Advertising Survey 2002, which assessed the compliance rate of over 1,500 posters, shows that 37.5% of complaints directed against posters relate to those advertising food and drink. Posters… Continue reading Only 1% Of Posters Break ASA Guidelines
A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services. Over a million UK households now have a high-speed internet connection (see UK Hits One Million Broadband Homes) but the latest research indicates that a further three million homes… Continue reading One In Three Dial-Up Users Want Broadband
Media Stocks were seen mixed on Thursday following negative guidance from WPP. However, news that US interest rates will be lowered once more triggered a rally on Wall Street.WPP was seen in focus, down 3.33% as investors digested bearish comments and a warning that second-half operating margins were likely to be lower than expected (see… Continue reading Sharewatch
Radio executives in the US have predicted that the industry is set to see further consolidation in the next two or three years, according to a report from MediaPost. The report quotes Westwood One CEO, Joel Hollander, as saying that he ‘absolutely believes’ that some of the medium-sized operators will merge to take on the… Continue reading US Radio Set For Further Consolidation
Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
