More Industry News articles

US media giant, Viacom, is expecting to surpass its earnings estimates for 2003, thanks to a recovery in advertising levels, according to a report on Brand Republic today. The article quotes Viacom’s chief executive, Sumner Redstone, as saying that the current indications bode well for advertising in 2003 and that he believes the market has… Continue reading Viacom Chief Sees Advertising Recovery In 2003

A new survey has revealed that 93% of US internet users have made a purchase online although privacy and security concerns mean that less than 40% are regular web shoppers. The study by market researchers at Ipsos-Reid showed that attitudes to e-commerce are changing with 64% of respondents claiming that they are now more likely… Continue reading Most Net Users Have Shopped Online, Says Survey

Broadband internet connections have reach a 28% penetration of online households in the US, according to a new report from Dataquest, a division of Gartner. This compares with just 12% in the UK (see Insight Analysis: Broadband Britain – A Progress Report). The Dataquest report covered a 28-month survey period, during which the rate of… Continue reading US Broadband Hits 28% Penetration, DSL Makes Inroad On Cable

Strategy Analytics estimates that 10 million embedded-camera phones were sold worldwide in the first nine months of 2002. Almost half of these sales occurred in the third quarter, as demand escalated in Japan. Neil Mawston, Senior Analyst with the Global Wireless Practice, commented: “Strategy Analytics expects 16 million camera phones to be sold worldwide in… Continue reading Far East Driving Camera Phone Sales, Says Strategy Analytics

The media sector was seen mixed on Thursday as investors considered negative news from Capital Radio, a poorly received acquisition from HSBC and further cuts in the investment banking sector.Capital Radio was seen under pressure after a poor set of results and a 10% job cut across the group (see Capital Radio Shares Plummet As… Continue reading Sharewatch

NTL, the debt-laden UK cable operator, had a mixed message for investors when it issued its third quarter figures yesterday.Earnings before interest, tax, depreciation and amortisation (EBITDA) totalled £182 million in the three months to September 30, up 44% on the same period last year. However revenues fell to £617 million from £627 million in… Continue reading NTL Earnings Rise As Cost Cutting Continues

The Digital Radio Development Bureau (DRDB) is launching an advertising campaign to promote DAB digital radio and increase receiver sales.The five week-long campaign, which launches next week across all regional and national commercial stations, features pop bands, Liberty X, Atomic Kitten and Big Brovaz, in a series of 60-second documentary-style interviews.The executions have been designed… Continue reading DRDB Unveils Digital Radio Promotion

Emap has appointed Carmel Hayes to the role of development director across its women and youth portfolio and has announced that Sarra Manning is to take the role of associate editor across the division.Hayes, who was new media director, will continue to direct Emap’s online operations, including www.newwoman.co.uk, and is in the process of developing… Continue reading Emap Shakes-Up Women and Youth Titles

Pioneer is to promote its car navigation equipment with a nationwide truck and service station advertising campaign targeting motorway drivers.Each lorry ad provides the equivalent of two 96-sheet posters and a rear-equivalent of a 16-sheet poster. The truck ads will be supported by 48-sheet posters, which will run in service stations across the UK until… Continue reading Pioneer To Target Consumers On The Move

Broadcasters and advertising agencies have today launched an initiative called MediaSmart, to help children interpret and understand advertising.The campaign, which is aimed at 6 to 11 year-olds will utilise a range of teaching and advertising materials to explain the purpose of advertising and how ads are made. It will include a national TV and print… Continue reading Children Offered Education In Advertising