ITV is close to finalising a multimillion-pound interactive television deal with BSkyB, according to a report in today’s Times.It is understood that the terrestrial broadcaster has already agreed the commercial terms and is now concluding the technical arrangements for the new service.The deal will enable BSkyB’s digital viewers to register their votes for shows such… Continue reading ITV Set To Go Interactive With BSkyB
The Institute of Practitioners in Advertising (IPA) has welcomed the decision by the government to extend the self regulation of advertising to the broadcast sector in the forthcoming Communications Bill.The government’s turn-around was part of its response to the Joint Scrutiny Committee recommendations of the Puttnam Committee. It announced its decision last week, declaring that… Continue reading IPA Welcomes Government Move To Self Regulation
Channel 4 has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4, commented:… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
Things are looking shaky, but not entirely bleak, for the media and advertising industries at present. Following a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. As consumer confidence has begun to slip, particularly in the US, there… Continue reading Insight Analysis: Media Healthcheck – October 2002
Keith Jones, the CEO of Reed Business Information, has taken up the chairman’s position at the Periodical Publishers Association (PPA).He succeeds Derek Carter, the chief executive of Emap Communications who has stepped down.Jones, who has been deputy chairman of PPA for the last year, commented on his appointment: “It is both a huge honour and a… Continue reading Keith Jones Takes Up Chairman’s Role At PPA
Are you the best sporting brain in the media industry?Can you predict the outcome of a series of upcoming sporting events?www.mediatelgroup.co.uk/sportsquizMediaTel Group is running a charity Sports Quiz in order to raise as much money as possible for Whizz-Kidz, the national charity that provides mobility equipment to disabled children.There’s sporting prizes on offer for the… Continue reading Test Your Sporting Nous – And Help Disabled Kids
AOL UK is launching a national press and poster campaign to publicise its new “no frills” broadband package.The new package, which launched earlier this month, will be publicised via a national 96-sheet and 48-sheet posters running alongside national press ads, which feature the strapline: “the mother of all broadband services.”Competition in the broadband market is… Continue reading AOL Promotes New Broadband Package With National Campaign
Guardian Media Group has continued it’s radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum.The future of the advertising house had been in doubt following GMG’s £44.5m purchase of Jazz FM which accounted for about 52% of Clear Channel’s advertising sales revenues (see Jazz FM Agrees To £44.5m… Continue reading GMG Set To Consolidate Radio Ad Sales
Speculation is mounting that the Government is considering relaxing the proposed rules on radio ownership as laid out in the Draft Communications Bill.Paul Brown, chief executive of the Commercial Radio Companies Association (CRCA) has confirmed that his organisation met with Culture Secretary, Tessa Jowell, earlier this week in a private meeting to discuss the issue.The… Continue reading Radio Ownership Rules May Be Relaxed
Mobile marketing group Aerodeon is launching a viral SMS campaign to promote lollypop brand Chupa Chups.The three week campaign is targeted at 10 to 18 year old males and females. Aerodeon will utilise SMS databases from high profile media owners – T4, CD:UK and Galaxy Radio.Participants in the campaign will be given the opportunity to… Continue reading Aerodeon Launches SMS Campaign For Chupa Chups
