Real Radio has secured Wales & Borders Trains as the new sponsor of its early morning breakfast show.The £100,00 deal, which is due to begin on the 4 November, is designed to raise awareness of the group’s online ticket purchasing facility www.walesandbordertrains.co.uk. It will run for an initial 12 months during the early 5am to… Continue reading Real Radio Secures Breakfast Sponsorship
Sky News Online has undergone a complete re-design in an attempt to increase its usability.The site will now feature increased financial information, including share prices, currencies and world indices, which be will updated every 15 minutes. Users will also be able to access regional weather reports, as well as webcam and video functions.Tom Symonds, commercial… Continue reading Sky News Boosts Online Output
The RAB and IPA have welcomed the launch of the J-ET electronic trading system for commercial radio campaigns as “ground-breaking”.The system, which is overseen by JICRIT, has been developed by MediaTel to enable buyers and sellers to communicate screen-to-screen throughout the trading process from initial briefing through booking to post-campaign accountability.The ability to electronically exchange… Continue reading J-ET Trading System Welcomed As Ground-Breaking
Telewest Broadband has formed a partnership with The Carphone Warehouse to promote broadband take-up across the UK.The deal will see Telewest Broadband’s Blueyonder internet service become available in 137 Carphone Warehouse stores across the country from October 2002.Charles Burdick, managing director of Telewest, commented: “This launch is a step towards Telewest’s goal to make broadband… Continue reading Telewest And Carphone Warehouse Push Broadband
Shares in Aegis, Europe’s largest advertising media buyer, were up almost 10% in early trading after the company said it expected full-year results would be “significantly better” than in 2001. The group said that there were clear signs of improvement in US broadcast media while the European and Asia Pacific markets were performing in line… Continue reading Aegis Group Optimistic On Recovery
Carlton and Granada are planning to increase investment in ITV2 in a bid to enable the channel to compete with Sky One for the position of Britain’s fourth commercial TV station.Competition between the two channels will increase this week with the launch of the BBC’s new digital terrestrial platform (see Freeview Digital Service Will Launch… Continue reading Carlton And Granada To Up Investment In ITV2
Only 1% of national poster campaigns broke the ASA’s guidelines during the first half of this year, according to the latest research from the advertising body.The Outdoor Advertising Survey 2002, which assessed the compliance rate of over 1,500 posters, shows that 37.5% of complaints directed against posters relate to those advertising food and drink. Posters… Continue reading Only 1% Of Posters Break ASA Guidelines
Media Stocks were seen mixed on Thursday following negative guidance from WPP. However, news that US interest rates will be lowered once more triggered a rally on Wall Street.WPP was seen in focus, down 3.33% as investors digested bearish comments and a warning that second-half operating margins were likely to be lower than expected (see… Continue reading Sharewatch
Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
12Snap has secured the contract to run a three-pronged mobile marketing campaign to promote Butlins to young adults.The campaign, which begins this weekend, will see 12Snap manage an inbound text and win campaign to encourage young adults and housewives with young children to enter a competition to win an ‘Arena’ weekend break.The activity will begin… Continue reading 12Snap To Promote Butlins To Youth Audience
