Adshel has appointed Will Ramage as national sales controller for its national roadside division, to enhance the planning side of the group’s management team.Ramage was previously group head at the Adshel, prior to joining the group he spent five years at the Daily Telegraph.Adam Butterworth, sales director of Adshel, said, “Will’s appointment to the sales… Continue reading Adshel Appoints National Sales Controller
UK consumers purchase over £25 billion worth of goods through direct mail each year, according to the Direct Mail Information Service (DMIS).With total direct mail expenditure rising to £2.2 billion in 2001 and volume reaching 4.9 billion items, direct mail continues to grow, suggesting that companies are turning to the medium as a cheaper alternative… Continue reading Research Shows Direct Mail Defies Ad Downturn
The panel at MediaTel’s recent Media Question Time evening argued that it does not really matter who owns UK media companies, as a good company will run them well, whilst a poor one will fail, as consumers desert its products. With the Government’s recent decision to further liberalise ownership regulations and also to allow foreign… Continue reading NewsLine Column: Letting Consumers Vote With Their Feet
Mobile marketing company Flytxt is launching the world’s first ever global SMS text voting campaign for this year’s Miss World event.Miss World, which has this year been shunned by UK commercial broadcasters, is inviting viewers across 130 countries to vote for their favourite beauty queen via mobile phone.Each of the contestants will appear on the… Continue reading Flytxt Gives Miss World Global Text Appeal
Losses at the UK’s largest commercial radio group, GWR, have risen to £12.1 million for the six months ended 30 September 2002, in what chairman Ralph Bernard describes as a period of ‘volatile and difficult trading conditions’. Total loss for the same period in 2001 was £1.9 million.Turnover at the group remained flat year on… Continue reading GWR Losses Deepen To £12m As Tough Market Conditions Bite
The ITC has upheld further complaints against Channel 5’s early evening tabloid-style show Live With Chris Moyles for bad language.The Commission recommended that the show should use a delay mechanism in transmission, to avoid similar incidents from occurring again. Live programmes have traditionally been associated with unexpected outbursts and slip-ups, which often result in complaints… Continue reading ITC Upholds Complaints Against Live With Chris Moyles
Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family,… Continue reading H Bauer To Turn Threesixtyş In Lifestyle Market
The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch
Week on week analysis of the media sector shows stocks under pressure as investors considered negative news from Capital Radio, and continued tension in Iraq.Cable & Wireless saw the sector’s biggest loss, down 42.83%, after announcing huge job cuts and a restructuring plan.Capital Radio was also seen under pressure after a poor set of results… Continue reading Sharewatch
