Channel 4 is cutting 45 jobs from its commercial arm, 4 Ventures, as part of a major restructure of the company’s senior management team.The move is part of the most radical restructure in the channel’s 20-year history and follows the recent announcement that Channel 4’s chief executive, Mark Thompson, plans to cut up to 200… Continue reading Channel 4 Cuts 45 Jobs From Commercial Arm
Online advertising has become increasingly popular over the last few years, but there is still room for significant growth. With this in mind MSN is launching a campaign to boost awareness of the internet as an advertising medium among media planners and buyers. Amanda Anthony, B2B Marketing Manager of MSN UK, explains…There has been much… Continue reading NewsLine Column: Let’s Get It On The Web
The BBC’s World Service has been added to the range of digital TV, radio and interactive services available on the new Freeview platform, which launches tomorrow (see Freeview Digital Service Will Launch This Month).The international news and information radio service, which will be available on Freeview channel 80, joins 11 digital radio stations and around… Continue reading BBC Launches World Service On Freeview
Search targeted marketing company, BTLookSmart, has secured an advertising deal with British Airways.The deal will see British Airways advertise across BTLookSmart’s network for 3 months, using a combination of performance listings and key word banners.Joel Lee Davies, online partnership manager at British Airways, commented: “It is critical that we not only communicate our proposition to… Continue reading BTLookSmart Secures British Airways Ad Deal
A slow turnaround in the UK’s advertising sector is anticipated in 2003, with overall growth for the year estimated at 4.0%, according to a new set of forecasts from media agency OMD UK. The cinema sector is expected to show the strongest growth next year, at 5.6%, whilst radio will be the weakest sector with… Continue reading OMD Sees Advertising And Media Turnaround In 2003
BSkyB has announced that US entertainment network, E! Entertainment Television, will now be available as part of the basic Sky package.The new entertainment channel will go on air in January and will broadcast entertainment and celebrity driven shows 24 hours a day. Sky has previously acquired individual programmes from the E! network, such as The… Continue reading Sky To Boost Entertainment Output With E! Network
Worldwide online buying will total $38.2 billion in the fourth quarter of 2002, an increase of 48% over the same period last year, according to a report from GartnerG2. As e-commerce is a developing sector and accounts for only a tiny proportion of total retail sales, growth tends not to be determined by prevailing economic… Continue reading Online Shopping Thriving Despite Economic Uncertainty
The Email Marketing Association (EMMA) and the Direct Marketing Association (DMA) are to merge in a bid to strengthen their work in email marketing.The newly merged body will be called the DMA Email Marketing Council and hopes to provide greater influence through consolidation.Ten members from the former EMMA have been elected to the DMA Email… Continue reading DMA And Email Marketing Association To Merge
The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 11.5% during September, according to the latest figures from United Business Media (UBM). This represents a slightly stronger market than in August, when volumes dropped by 24.1% (see Technology Advertising Remains Very Weak, Says UBM). UBM’s US technology publishing division,… Continue reading Hi-Tech Publishing Ad Decline Eases Slightly In September
FT.com editor, Chrystia Freeland, has been appointed editor of the weekend edition of the Financial Times’.In her new position Freeland will oversee the Saturday edition of the Financial Times, as well as the Weekend FT and all its special supplements including the How To Spend It magazine.Andrew Gowers, editor of the Financial Times, commented: “I… Continue reading Freeland Appointed New Editor Of Weekend FT
