Online marketers must work to boost trust and confidence among their consumers if they are to increase the success of their campaigns, according to the Chartered Institute Of Marketing (CIM).Mike Johnston, international chairman of the CIM, has called on marketing professionals to understand the implications of being trusted in order to continue doing business online,… Continue reading Online Marketers Must Work To Build Consumer Confidence
US radio group, Clear Channel, is believed to have ruled out acquiring UK radio assets through hostile bids.The Financial Times reports that Roger Parry, the chief executive of Clear Channel International, claimed that the group would only be interested in buying a UK radio operator if it was confident it could combine it with another.… Continue reading Clear Channel Rules Out Hostile UK Radio Bids
The IPA has released its latest Trends In Television report showing that last summer’s Big Brother 3 helped Channel 4 to increase its share of viewing during the third quarter of 2002.According to the report, the broadcaster has seen its share of viewing increase from 10.2% in the second quarter of 2002, to 10.4% in… Continue reading IPA TV Report Reveals Big Brother Boost For Channel 4
BT Openworld has announced a series of cut-price offers and cash-back promotions to promote its broadband services to UK businesses.The promotions, which will run to the end of the year, include waiving the initial set-up fees and equipment costs for its ‘Plug and Go’ product.Tony Harris, president of business internet services at BT Openworld, commented:… Continue reading BT Promotes Broadband To Businesses
Shadow Secretary for Culture Media and Sport, John Whittingdale, is calling on the Government to abolish the ownership regulations on ITN, following news that Carlton and Granada are keen to take control of the news operation (see Carlton And Granada Move To Take Control Of ITN).Whittingdale has branded the regulations, which will prevent Carlton and… Continue reading Whittingdale Calls For An End To ITN Ownership Rules
ITV partners, Carlton and Granada, are believed to be be planning to persuade the Government to allow them to take control of ITN, as they move closer to their £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).The existing ownership regulations are due to be relaxed in the forthcoming Communications Bill… Continue reading Carlton And Granada Move To Take Control Of ITN
Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
McCann-Erickson London has created a new multimedia campaign to promote MasterCard in the run up to Christmas.The campaign is based around a competition offering users the chance to win a week on a private island in the Bahamas with nine friends. It builds on the ‘priceless’ theme developed in previous ads for MasterCard.The media strategy… Continue reading McCann-Erickson Launches New MasterCard Campaign
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
There are now green shoots of recovery in the US advertising market and new figures from CMR indicate that spending increased by 2.2% in the first nine months of 2002. The data shows that overall revenue for the year to 30 September totalled $84.4 billion, compared with $82.6 billion in the same period last year.… Continue reading US Adspend Up By $2 Billion Through Third Quarter
