MTV has this week launched the first issue of its youth trend monitor, Switched On, in a bid to help companies to create more relevant youth-focused campaigns.The new publication will be available both online and in print format and will initially be offered to marketers free of charge. The analysis, which stems from MTV’s research… Continue reading MTV Helps Marketers To Get Switched On
British Telecom has received top honours in advertising and marketing at this year’s National Business Awards.BT beat off competition from Bacardi Breezer, Marks & Spencer and Volkswagen to take the advertiser of the year award for its £60 million multi-media consumer campaign, Bringing People Together.The judging panel chose BT as the overall winner, saying: “The… Continue reading BT Honoured For Ad Campaign At National Business Awards
BBC Magazines has announced that its biggest ever pre-school launch will take place next month when the new Fimbles magazine goes on sale.The 24-page title, which is dedicated to the latest CBBC pre-school phenomenon, launches on 14 November with a coverprice of £1.40. The magazine will extend the company’s existing portfolio of pre-school titles, which… Continue reading BBC Magazines Announces Biggest Ever Pre-School Launch
ISBA has accused the Government of ‘fudging’ the issue of how much control Ofcom should have over the BBC, claiming that its decision to fine the Corporation for breeches of programming regulations does not go far enough.Earlier this week in her response to the Joint Scrutiny Committee, Culture Secretary, Tessa Jowell, announced that the BBC… Continue reading ISBA Accuses Government Of ‘Fudging’ BBC Regulation
Carlton Communications has confirmed that its chief executive, Gerry Murphy, is stepping down to become chief executive of the Kingfisher DIY group, ending months of speculation as to whether he would leave the ITV company.Murphy, who has been Carlton’s chief executive since July 2000, will continue in his current role until February next year when… Continue reading Murphy To Step Down As Carlton’s Chief Executive
Three-quarters of Europe’s 160 online-only brokerage websites will have perished by 2007, according to a new report by Forrester Research, which says that they will be either integrated into parent banks, sold, or wound up. “Net brokers have slid from enviable near-profitability in 2000 to staggering losses,” says Forrester analyst, Charlotte Hamilton. “To survive, firms… Continue reading Online Brokers To Meet Demise, Says Forrester
Mobile internet services attracted 340 million page impression during September, according to the first ever collective WAP figures released by the UK’s four GSM operators.The figures from the Mobile Data Association show that WAP-based services attracted more than 11 million page impressions per day during September, with mobile internet messaging and chat attracting the most… Continue reading First WAP Figures Reveal Heavy Mobile Internet Usage
Mobile internet services attracted 340 million page impression during September, according to the first ever collective WAP figures released by the UK’s four GSM operators. The figures from the Mobile Data Association show that WAP-based services attracted more than 11 million page impressions per day during September, with mobile internet messaging and chat attracting the… Continue reading First WAP Figures Reveal Heavy Mobile Internet Usage
Freeserve has formed a partnership with online retailer Amazon that will see the two sites promote each other in the run up to Christmas.The alliance, which begins this month, will see Amazon.co.uk appear on Freeserve’s Shopping Channel allowing users to access the online retailer’s range of products. Amazon’s presence on the site will be supported… Continue reading Freeserve Forms Pre-Christmas Partnership With Amazon
The world’s largest radio group, Clear Channel, yesterday reported third quarter radio revenues up by 11% to $964 million, representing a strong indication that US radio advertising is on the rebound. US radio has been looking stronger and stronger in recent weeks and Q4 is expected to post double-digit growth, according to analysts at Merrill… Continue reading Clear Channel Sees Stronger Radio Revenues
