The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in Radio reports.The following stations are reporting with new survey periods: Kix 96 and 107.4 The Quay will now report yearly; Key 103 (Manchester) and… Continue reading RAJAR Results Q3 2002 – Local Commercial Stations
Despite the fact that mobile internet technology is advancing rapidly, it appears that US consumers do not share the enthusiasm of operators and handset manufacturers. In a survey carried out by The Yankee Group, 82% of those questioned said they did not use wireless data/internet services. Nearly half of those respondents claimed that they did… Continue reading American Public Resists Lure Of Mobile Surfing
Freeserve has extended its deal with Thomas Cook in a move that will see travel promotions run on the website until the end of November.The promotion, which is featured in a sponsored button on the ISP’s Travel Channel, has been available throughout the summer. The campaign will be further supported by adverts throughout the Freeserve… Continue reading Freeserve Extends Thomas Cook Sponsorship Deal
Research commissioned by online ad agency, DoubleClick, has claimed that permission-based email has a significant effect on both online and offline purchasing.Results from the third annual consumer email study show that 78% of online shoppers have made a purchase after receiving a promotional email. Of those surveyed, 33% claimed to have clicked through an email… Continue reading Research Claims Permission-Based Email Drives Sales
Chrysalis-owned London based radio station, Heart 106.2, is launching an SMS service giving third party advertisers access to its youth audience.The Heart 106.2 Texters Club launches today with an on air promotion inviting listeners to register with the opt-in database by sending an SMS message to a special hotline. In return entrants will be entered… Continue reading Heart Launches New SMS Service For Advertisers
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, bringing its weekly reach to… Continue reading RAJAR Results Q3 2002 – London Stations
Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen.
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, whilst Capital Gold experienced a… Continue reading RAJAR Results Q3 2002 – London Stations
Lycos has secured a deal making BT Broadband the portal’s high-speed internet product of choice for its four million customers.From next month Lycos will promote BT Broadband through a new channel specially created for broadband users. The portal will also strengthen its existing broadband offering with the launch of a range of new services designed… Continue reading Lycos Links With BT To Promote Broadband
US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research
