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US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research

The internet has proved its resilience in the face of the ongoing advertising downturn and the latest figures from Nielsen Media Research show that the sector now accounts for 1.6% of the UK’s total adspend, ahead of cinema with 1.4% (see below).Collectively the top ten internet advertisers (by adspend) invested more than £60 million in… Continue reading Feature: Online Bites At The Advertising Pie

According to new research from The Yankee Group, access lines are declining in penetration and revenues as wireless and broadband services become more popular. The report, Wireless Voice and Broadband Access Unlock Local Lines Grip on Consumers, claims that approximately 3% of US households have replaced landlines with a wireless phone. Meanwhile, broadband access is… Continue reading US Landlines To Fall By 10 Million, Says Yankee Group

Carlton and Granada are expected to ask competition regulators to broaden the definition of the advertising market in which they operate, in a bid to secure approval for their proposed £2.6bn merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company). According to a report in today’s Financial Times, the two ITV partners, who will… Continue reading Carlton And Granada To Appeal To Regulators Over Merger

GWR’s sales-house Opus has secured Tesco Motor Insurance as the sponsor of The Mix’s 50-strong fleet of branded Black Thunder vehicles.The £250,000 deal will see the insurance brand appear across the Black Thunder cars, covering rear wheel arches and front doors from October. The Mix’s programming and content team, Creation, will produce on-air and online… Continue reading Opus Secures Sponsor For The Mix’s Black Thunder Fleet

Silvio Berlusconi’s Mediaset group has refuted reports that it has rejoined the auction for KirchMedia but has vowed to keep a watching brief on developments involving the bankrupt media group. It was reported yesterday that Mediaset, which owns three Italian national TV channels, had joined forces with French broadcaster TF1 and US media magnate Haim… Continue reading Berlusconi Denies Swoop For KirchMedia

Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading 2 Million Text Messages Sent Each Hour During September

NTL, Britain’s largest cable TV company, is looking to renegotiate a $500 million debt facility in a move that will delay its emergence from Chapter 11 bankruptcy, says a report in the Financial Times today. Bondholders have already agreed to a $10.6 billion debt-for-equity swap but NTL needs the facility to fund working capital when… Continue reading NTL Seeks To Change Debt Facility

Legislation to ban tobacco advertising in Britain passed through the House of Commons last night, 40 years after the Royal College of Physicians published conclusive evidence linking smoking with lung cancer.The proposed legislation will ban press, billboard and online advertising of tobacco and will prohibit free distribution of tobacco products, direct mail or coupon offers.… Continue reading UK Tobacco Ad Ban Passed By Parliament

Opus has secured a six-figure deal with More Th>n to encourage safe driving through a promotion on Classic FM.The deal, which will target 4.5 million ABC1s with cars, runs throughout October and November and includes on air and online promotions, as well as a competition giving listeners the chance to win a Mini Cooper.The on… Continue reading More Th>n Promotes Safe Driving Through Classic FM