MSN has launched an advertising campaign to promote Christmas shopping which includes new online features, special offers and discountsThe new promotion is based around the theme of “gift inspiration” and includes the creation of mini e-shops, which will feature across the MSN network, encouraging users to ‘click to buy.’ MSN has secured new advertising deals… Continue reading MSN Launches Christmas Ad Campaign
Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers
The UK e-commerce sector continues to buzz as the festive season approaches. New figures from the Interactive Media In Retail Group (IMRG) show that internet sales in October were up 21.5% on the previous month. In all, online orders totalled £860.5 million, representing year-on-year growth of 113.6%. This compares with an increase of just 7.1%… Continue reading Online Retailers Have A Red Hot October
The next decade will see more big consumer magazine launches than ever before, according to Tim Ewington, director of specialist media strategy consultancy Human Capital. Writing in FT Creative Business, Ewington argues that publishing companies will be forced to launch new titles as other routes to growth have begun to disappear, whilst competition is increasing.… Continue reading Big Consumer Mags Launches Expected In Next Decade
Lastminute.com, the trailblazing internet travel company, has provided a boost to the e-commerce sector by announcing its first ever quarterly profit. The online retailer today reported pre-tax profits of £302,000, before one-off costs, for the three months to September. This contrasts with the £3.9 million loss recorded in the previous quarter (see Lastminute Strives To… Continue reading Lastminute Posts First Profits
Vivendi Universal (VU) has been offered E15 billion for its US and European entertainment assets, an offer which it has so far declined, according to reports. The French media group has said that its music and entertainment businesses are not up for sale, although it is thought that chief executive, Jean-René Fourtou, would seriously look… Continue reading Vivendi Receives €15bn Offer For Ents Businesses
Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002. The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was… Continue reading Scottish Radio Sees Brighter Start To New Year
New research by Booz Allen Hamilton has revealed that the UK has the second best environment for e-commerce. Only the United States ranked higher in a study commissioned by the British Government’s Office of the e-Envoy and the Information Age Partnership. Booz Allen examined statistical indicators and government policies in every G7 country plus Sweden… Continue reading UK Is Second Best For E-Business, Says Report
The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web
