Online advertising has become increasingly popular over the last few years, but there is still room for significant growth. With this in mind MSN is launching a campaign to boost awareness of the internet as an advertising medium among media planners and buyers. Amanda Anthony, B2B Marketing Manager of MSN UK, explains…There has been much… Continue reading NewsLine Column: Let’s Get It On The Web
The BBC’s World Service has been added to the range of digital TV, radio and interactive services available on the new Freeview platform, which launches tomorrow (see Freeview Digital Service Will Launch This Month).The international news and information radio service, which will be available on Freeview channel 80, joins 11 digital radio stations and around… Continue reading BBC Launches World Service On Freeview
Search targeted marketing company, BTLookSmart, has secured an advertising deal with British Airways.The deal will see British Airways advertise across BTLookSmart’s network for 3 months, using a combination of performance listings and key word banners.Joel Lee Davies, online partnership manager at British Airways, commented: “It is critical that we not only communicate our proposition to… Continue reading BTLookSmart Secures British Airways Ad Deal
BSkyB has announced that US entertainment network, E! Entertainment Television, will now be available as part of the basic Sky package.The new entertainment channel will go on air in January and will broadcast entertainment and celebrity driven shows 24 hours a day. Sky has previously acquired individual programmes from the E! network, such as The… Continue reading Sky To Boost Entertainment Output With E! Network
The Email Marketing Association (EMMA) and the Direct Marketing Association (DMA) are to merge in a bid to strengthen their work in email marketing.The newly merged body will be called the DMA Email Marketing Council and hopes to provide greater influence through consolidation.Ten members from the former EMMA have been elected to the DMA Email… Continue reading DMA And Email Marketing Association To Merge
FT.com editor, Chrystia Freeland, has been appointed editor of the weekend edition of the Financial Times’.In her new position Freeland will oversee the Saturday edition of the Financial Times, as well as the Weekend FT and all its special supplements including the How To Spend It magazine.Andrew Gowers, editor of the Financial Times, commented: “I… Continue reading Freeland Appointed New Editor Of Weekend FT
A slow turnaround in the UK’s advertising sector is anticipated in 2003, with overall growth for the year estimated at 4.0%, according to a new set of forecasts from media agency OMD UK. The cinema sector is expected to show the strongest growth next year, at 5.6%, whilst radio will be the weakest sector with… Continue reading OMD Sees Advertising And Media Turnaround In 2003
The Radio Authority received 96 complaints about programming and advertising on UK commercial radio during the third quarter of 2002, compared with over 100 in the previous quarter, according to its latest Programming And Advertising Review.Between July and September this year the Authority received 46 complaints regarding programming and 50 concerning advertising and sponsorship. Eight… Continue reading Radio Authority Receives Fewer Complaints In Q3 2002
Worldwide online buying will total $38.2 billion in the fourth quarter of 2002, an increase of 48% over the same period last year, according to a report from GartnerG2. As e-commerce is a developing sector and accounts for only a tiny proportion of total retail sales, growth tends not to be determined by prevailing economic… Continue reading Online Shopping Thriving Despite Economic Uncertainty
French outdoor media group, JCDecaux, has become the latest company to downplay the prospects for recovery in the global advertising market.Decaux revealed that third quarter sales were down to £224.5 million, a fall of 0.9% against the same period last year. Street furniture and billboard revenues were up by around 3% to £115 million and… Continue reading Advertising Conditions To ‘Remain Tight’, Says JCDecaux
