Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
Research commissioned by online ad agency, DoubleClick, has claimed that permission-based email has a significant effect on both online and offline purchasing.Results from the third annual consumer email study show that 78% of online shoppers have made a purchase after receiving a promotional email. Of those surveyed, 33% claimed to have clicked through an email… Continue reading Research Claims Permission-Based Email Drives Sales
Chrysalis-owned London based radio station, Heart 106.2, is launching an SMS service giving third party advertisers access to its youth audience.The Heart 106.2 Texters Club launches today with an on air promotion inviting listeners to register with the opt-in database by sending an SMS message to a special hotline. In return entrants will be entered… Continue reading Heart Launches New SMS Service For Advertisers
Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated. In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the… Continue reading WPP Sees Muted Revenue Growth In Third Quarter
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, bringing its weekly reach to… Continue reading RAJAR Results Q3 2002 – London Stations
Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen.
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, whilst Capital Gold experienced a… Continue reading RAJAR Results Q3 2002 – London Stations
A year on year comparison of listening for national radio stations during the third quarter of 2002 reveals an impressive period for speech-based station, BBC Radio 4, which saw its weekly reach increase by 6.1%. The station, which is squarely aimed at older listeners, also performed well in terms of share.The three months to September… Continue reading RAJAR Results Q3 2002 – National Stations
Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION) … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research
The RAJAR listening figures for the third quarter of 2002 show that, period on period, there has been little movement in terms of share. All BBC saw its share of listening remain unchanged, whilst All Commercial radio saw a slight 0.2% points drop.All National Commercial radio stations experienced a 0.9% points decline period on period,… Continue reading RAJAR Results Q3 2002 – Overall Summary
