Lycos has secured a deal making BT Broadband the portal’s high-speed internet product of choice for its four million customers.From next month Lycos will promote BT Broadband through a new channel specially created for broadband users. The portal will also strengthen its existing broadband offering with the launch of a range of new services designed… Continue reading Lycos Links With BT To Promote Broadband
Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch
The ITC has upheld complaints against The Dating Channel on the grounds of taste and decency after it broadcast “inappropriate” text messages.One broadcast included the text message “Eight year old boy looking for good times with older male”. Another included a reference to “feltching”. Both messages were screened during the afternoon.The Dating Channel, which is… Continue reading ITC Censures The Dating Channel Over Text Messages
Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise
Chrysalis has poached BBC Radio Five Live’s deputy controller, Steve Kyte, to become editorial director of its recently acquired London news radio station, LBC.In this new role, Kyte will oversee the creation of LBC’s on-air content and will work to increase the station’s audience share in the capital.Kyte has had an varied broadcast career and… Continue reading LBC Sets Its Sights On London With New Signing
US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research
Vivendi Universal has agreed to sell its non-US publishing assets to Lagardere for E1.25 billion. The deal, which is subject to regulatory approval, will ensure that respected publications such as the Chambers and Larrousse reference books remain in French hands. It was initially expected that the US publisher, Houghton Mifflin would be sold with these… Continue reading Vivendi Sells Publishing Business To Lagardere
According to new research from The Yankee Group, access lines are declining in penetration and revenues as wireless and broadband services become more popular. The report, Wireless Voice and Broadband Access Unlock Local Lines Grip on Consumers, claims that approximately 3% of US households have replaced landlines with a wireless phone. Meanwhile, broadband access is… Continue reading US Landlines To Fall By 10 Million, Says Yankee Group
The ASA has upheld complaints against a national poster campaign for Tetley, which implied that tea prolongs life.The ad, which featured a large red heart above the strapline: “Go On, Live A Lot”, claimed that “Tetley is rich in antioxidants that can keep your heart healthy.”The Food Commission complained the ad misleadingly implied that drinking… Continue reading ASA Upholds Complaint Against Tetley Tea
WPP was the best performer in the FTSE 100 for much of yesterday following reports in the US trade press of a boost to advertising revenues. It is understood that the report said that WPP‘s biggest client, Ford, was set to double its advertising budget for the forthcoming coming year. Share rose 5.49% to close… Continue reading Sharewatch
