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US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3

Analysts at Merrill Lynch are upgrading their US radio advertising growth forecasts following a strong September, which saw revenues rise by 17% year on year, according to the Radio Advertising Bureau (see US Radio Figures Looking Stronger And Stronger, Up 17% In September). The broker is maintaining its Q4 2002 forecast of 10% growth, but… Continue reading Merrill Lynch Upgrades 2002 Forecast For US Radio

Media stocks were seen falling on Wednesday as creative accounting took centre stage once more.The radio sector was seen in focus after the Communications Bill confirmed the further liberalisation of the sector (see Government Finally Publishes Communications Bill). GWR was seen recovering some of yesterday’s losses, up 2.68%, after posting disappointing results (see GWR Losses… Continue reading Sharewatch

Stadia, the new national ad contractor set up to target sports fans at stadiums across the country, has secured mobile phone operator O2 as its first advertiser.12,500 ads for the group were placed on the back of seats at Arsenal’s Highbury stadium for their match against Tottenham Hotspur on Saturday 16 November.The seat ads were… Continue reading Stadia Secures 02 As Launch Advertiser

Richard Desmond is believed to be planning the launch of a free evening newspaper for London early next year.According to reports, Desmond, who owns the Express Newspaper Group, is set to launch the Evening Mail in the first quarter of 2003. The title would compete directly with Associated Newspapers’ Evening Standard, which currently enjoys a… Continue reading Desmond Plans To Launch New Evening Paper For London

The first instalment of this year’s Celebrity Big Brother attracted a peak of 7.9 million viewers to Channel 4 last night, breaking the opening night ratings record for the show.According to unofficial overnight figures from BARB, the programme, which saw six minor celebrities enter the Big Brother house for a ten day charity ordeal, drew… Continue reading Celebrity Big Brother Goes Down A Storm

Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom

Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch

ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues

Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002.The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was up… Continue reading Scottish Radio Sees Brighter Start To New Year