Advertisers have always used celebrities to market their products. However, the rich and famous are becoming increasingly keen to protect their image, meaning that brands must tread carefully to avoid expensive legal complications. Marina Palomba, legal director of the IPA, explains…The unauthorised use of celebrities has become a big issue in advertising over the past… Continue reading NewsLine Column: Celebrities – Are they Worth It?
Freeserve has filed a complaint with telecoms regulator, Oftel, claiming that BT’s “near-monopoly” position will stifle broadband innovation and development in the UK.According to Freeserve, BT’s no-frills broadband offering may keep prices “artificially high” and could give the group an unfair advantage in an already crowded marketplace.The IPS’s general counsel, David Melville, commented: “Oftel would… Continue reading Freeserve Files Complaint Against BT Broadband
UK cinema admissions for September remained unchanged year on year totalling 10.6 million, according to the Cinema Advertising Association (CAA).Mel Gibson’s blockbuster, Signs, was the highest grossing film of the month, taking £11.2 million and helping the average number of weekly cinema admissions to reach 2.4 million. The Bourne Identity staring Matt Damon was also… Continue reading September Cinema Admissions Remain Stable
US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline
AOL UK has appointed Sharon Lang as its new vice president of marketing with responsibility for brand and acquisition strategy.Lang, who was previously director of brand marketing, will continue to report to the chief executive officer and co-managing director of AOL UK, Karen Thomson.Before joining AOL, Lang was direct marketing director at BBJ, which is… Continue reading AOL Appoints New Vice President Of Marketing
Although broadband is proving popular in some parts of Europe, significant growth will not occur until dial-up internet access has peaked, according to a study from Probe Research. The report, European/African Internet Connectivity and Leading European ISPs, forecasts that providers can expect to see ongoing growth in broadband through 2007. However, Probe suggests that many… Continue reading Broadband Providers Must Reach Out To Consumers, Says Report
GWR’s sales-house Opus has secured Tesco Motor Insurance as the sponsor of The Mix’s 50-strong fleet of branded Black Thunder vehicles.The £250,000 deal will see the insurance brand appear across the Black Thunder cars, covering rear wheel arches and front doors from October. The Mix’s programming and content team, Creation, will produce on-air and online… Continue reading Opus Secures Sponsor For The Mix’s Black Thunder Fleet
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading Text Appeal Shows No Sign Of Abating
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading 2 Million Text Messages Sent Each Hour During September
Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market. Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future… Continue reading Rival Commercial Broadcasters Challenge ITV Merger
