Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
Week-on-week analysis of the media sector saw stocks mixed as investors considered negative guidance from major banks over the speed of the advertising recession and continued geopolitical uncertainty.Reuters was seen down 6.84%, despite heavy losses due to continued concern over weakness in the corporate finance sector. The group has also reportedly denied speculation that Unilever… Continue reading Sharewatch
Mediaset, the Italian television group, is understood to have re-entered the auction for Kirch Media, the German media division of the collapsed Kirch empire (see News Corp Out Of The Running For Kirch, Says Report). According to the Financial Times, Mediaset has joined a consortium bid involving leading French broadcaster TF1 and US billionaire investor,… Continue reading Mediaset Rejoins KirchMedia Auction
The Millennium Stadium, Old Trafford and Murrayfield are just a few of the high-profile venues secured by Stadia, a new national advertising contractor set up to target sports fans at stadia across the country.The company, which was set up by former Wwwatt sales and marketing executive Ben Caulfield, specialises in placing ads on seat backs… Continue reading Stadia Targets Sports Fans With Seat-Back Ads
Granada has announced that Walkers Snacks is to sponsor ITV1’s Saturday morning children’s show SM:TV.The sponsorship, which was brokered by MediaVest, will begin on the 16 November and will run for 12-months. Abbott Mead VickersBBDO is designing the creative concept for the credits, which will feature a variety of Walkers brands throughout the year, starting… Continue reading Granada Secures Walkers To Sponsor SM:TV
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch. Responding to a Trinity Mirror analyst meeting last night, the broker says that whilst the rationale behind the strategy is sound (adding that something does need to be… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector, Say Analysts
ITV Digital, the defunct pay-TV operator, has been put into liquidation and the trail of creditors which includes BSkyB, the Football League and Crown Castle International will see little of the £1.25 billion due to them.Liquidator, Grant Thornton, has valued the company’s remaining assets at £27.3 million, a paltry sum compared with the £1 billion… Continue reading ITV Digital Creditors Lose More Than £1 Billion
There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3
AOL and Lycos have voiced their enthusiasm for putting their online services on digital television in the UK.A spokesperson for AOL told NewsLine: “An awful lot of households have got digital television and while the usage is still relatively low, it represents a huge opportunity. The medium clearly has potential in the long run.”Interaction, convergence… Continue reading UK Internet Portals Look To Digital TV For The Future
Media stocks were seen up on Thursday, cheered by positive numbers from IBM in the US and bargain hunters moving in.However, the UK advertising sector did not join the broader FTSE rally after Interpublic in the US announced its second profit warning in the last three months. WPP fell 2.36%, while Cordiant extended losses by… Continue reading Sharewatch
