The Sun is ending its six-month price war with the Mirror and is increasing its cover price to 30p in the north of England and Ulster and 25p in Scotland.The move follows a lengthy struggle between the titles, which began in May when the Mirror cut its cover price to 20p as part of its… Continue reading The Sun Signals An End To The Price War
European financial television channel, CNBC, has reportedly written to the Government to ask it to use the forthcoming Communications Bill to change the regulation which prevents the sponsorship of news and current affairs programming.According to the Financial Times, the channel has appealed to the Government to overturn a recent ruling by the ITC that a… Continue reading CNBC Appeals To Government To Change Sponsorship Rules
Age Concern is launching a one-off magazine, called Agenda, to increase the awareness of age discrimination in the market-place.The magazine, which is published by Blue Rubicon, is aimed at chief executives and policy makers across the UK. Its 28-pages include interviews with well-known marketers and businesses such as Tesco and Nationwide.The initiative hopes to challenge… Continue reading Age Concern Launches One-Off Business Magazine
Freeserve has secured a deal with Egg to become the online bank’s exclusive internet service provider.The deal will see Freeserve’s range of internet access products promoted to Egg’s 2.4 million digital customers via online promotions and direct mail.Commenting on the deal, Freeserve’s managing director of marketing, Keith Hawkins, said: “This partnership complements the strong distribution… Continue reading Freeserve To Become Egg’s Exclusive ISP
Sponsorship and promotions continues to be a key area of growth for commercial radio, which saw revenue increase by 3.2% year on year during the third quarter of 2002 to £140 million.According to the latest figures from the Radio Advertising Bureau (RAB), revenue from sponsorship and promotions grew by 17.6% year on year between July… Continue reading Sponsorship And Promotions Boost Commercial Radio In Q3
The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch.In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick up… Continue reading Radio Trading Remains Weak Into Q4 Says Merrill Lynch
The media sector was seen under pressure on Thursday, as bullish sentiment over the US Federal Reserve’s interest rate cut was dampened by both the ECB and the Bank Of England leaving rates on hold.Wednesday’s big market-mover, Reuters, was seen down 4.45%, after speculative buying came to a halt once rumours of a possible take-over… Continue reading Sharewatch
Guardian Media Group has announced a presenter and management shuffle as it streamlines its Real Radio and recently acquired Jazz FM brands.Real Radio Group managing director, Shaun Bowron, commented: “These internal moves will further strengthen our stations as we continue to develop the group in the coming year.”Terry Underhill, breakfast show host and programme director… Continue reading GMG Shakes Up Radio Brands
Ford is to become the first car manufacturer to fit digital radio systems in its vehicles.The company will be offering digital radios as a dealer-fitted accessory in the standard car radio dashboard enclosure. The radio system will include a mechanism to enable the user to identify the artist and name of the song they are… Continue reading Ford Shows Commitment To Digital Radio
In a surprise development, News Corp chairman Rupert Murdoch has today ruled out a move for Channel 5. Speaking after the BSkyB results press conference in London, he said that News Corp was “not interested” in acquiring the terrestrial network.The news will come as a shock to many commentators who feared that the liberalisation of… Continue reading Murdoch Denies Interest In Five
