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One in five Americans consider the internet to be the “most essential” medium in their lives and it is now appreciated as much as television, according to a report from Arbitron and Edison Media Research. Survey results published in “Internet 9: The Media and Entertainment World of Online Consumers”, showed that 34% of respondents believed… Continue reading Web Rivals Television In The Popularity Stakes

Guardian Media Group Radio has appointed Julian Carter as deputy sales director, with responsibility for developing local, regional and national sales across the Real and Jazz FM brands.Carter will report to group sales director, Jon Hewson, who commented: “I know Julian’s ability from working with him at Century and I am delighted that GMG has… Continue reading GMG Radio Appoints New Deputy Sales Director

The worldwide internet population will increase from its current level of 565 million to 725 million by the end of 2004, according to a forecast from eMarketer. The report also asserted that the Asia-Pacific region is set to surpass Europe and North America in terms of number of web users. Nua recently stated that Europe… Continue reading Internet Population To Rise By 28% In Next Two Years

JCDecaux has erected a series of giant billboards across the UK as part of diet Coke’s biggest ever solus advertising campaign.The month-long campaign, which was booked by BBJ through Posterscope’s new media division Hyperspace (see Posterscope Goes Into Hyperspace), includes thirteen super-sized sites in London, Manchester, Newcastle and Glasgow.The creative, devised by McCann-Erikson Dublin, is… Continue reading JCDecaux Takes A Super-Sized Diet Coke Break

Consumer online purchases in the US are predicted to increase by 27% in the course of the 2002 holiday season, according to a new forecast from Forrester Research. The study estimates that consumers will spend a total of $72.1 billion on non-travel purchases this year. This is expected to rise to $217 billion in 2007,… Continue reading US Online Spending To Surge In Run Up To Christmas

Two of the UK’s largest internet portals are set to embark on an industry-wide initiative to promote online advertising to media owners and agencies.Over the next few months both Lycos UK and MSN UK will visit a range of media owners, as well as leading media planning and buying agencies to promote the internet as… Continue reading Lycos And MSN To Target Agencies With Online Ad Push

UK cable group NTL has been cleared by a US Bankruptcy Court to begin the financial and organisational restructure of the business, which previously sat on top of a £12 billion debt mountain (see NTL Revenues Fall Slightly As Recapitalisation Approaches). The company’s emergence from the US’ Chapter 11 bankruptcy protection will allow it to… Continue reading NTL Is Cleared For Reorganisation

As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide.The confirmation of Bungey’s departure comes as Cordiant’s first half results show that profits virtually halved due to the depressed advertising conditions.… Continue reading Bungey Departs As Cordiant Profits Tumble

The Telegraph group is launching an interactive promotion with John Smith’s ale which is giving readers the opportunity to write sports features.The campaign, designed to reinforce the current TV adverts, will invite readers through newspaper, online and direct mail promotion, to submit “no-nonsense” 100-word articles about top televised sporting events.The “Just ‘Ave It” campaign will… Continue reading Telegraph Launches John Smith’s Campaign

ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations