Digital One is launching an in-store promotion of DAB Digital Radio in 174 stores across the UK.The campaign will target consumers with leaflets and point of sale campaigns designed to raise awareness of radio stations in the Digital One multiplex, which includes Bloomberg Radio, Virgin Radio, talkSPORT and Classic FM.Quentin Howard, chief executive of Digital… Continue reading Digital One Launches Retail Promotion
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall year on year improvement in revenue. The exception was GMTV, which saw a notable year on year decline. Channel 5 saw the most significant increase and revenue was seen rising 12.1% in June. ITV was not far behind and Channel… Continue reading TV Market Round-Up June 2002
Digital marketing agency ValueClick has secured the contract to provide advertising sales for UK Publishing House, Haymarket.The deal will see ValueClick’s media sales team sell advertising space across Haymarket’s portfolio of sites to its existing client base of advertisers. The company will also provide ad management services to help Haymarket maximise revenue from advertising sales.Commenting… Continue reading ValueClick Wins Haymarket Ad Sales Contract
Advertiser funded programming will not become a significant part of the peak-time schedule on the UK’s main commercial terrestrial channels unless the quality improves, according to Channel 4’s head of science and education, Sara Ramsden.Speaking at a session entitled Cheap Shows Or Cheap Plugs at this year’s Guardian Edinburgh International Festival, Ramsden said the standard… Continue reading GEITF 2002: Ad Funded Programming Not Up To Scratch
Virgin Radio is launching a cross-media campaign to promote UIP’s latest film release, Bourne Identity, which opens on 6 September.The campaign for the film, starring Matt Damon, begins this week with an on-air promotion and a dedicated website hosted by Virgin Radio. On the day of the film’s release Virgin Radio listeners will be given… Continue reading Virgin Radio Rolls Out Cross-Media Promotion For UIP
Vivendi Universal, the financially stricken international media group, has agreed the sale of its French consumer press division and its stake in the internet venture Vizzavi as it seeks to reduce mounting debts. The two deals, which will amount to almost £300 million in total, represent the first steps taken by chief executive Jean-René Fourtou… Continue reading Vivendi Offloads High Profile Assets
Yesterday was a day of mixed fortunes for the media sector. Granada continued to see shares fall in the wake of news that its chief executive, Steve Morrison, is leaving the company at the end of September (see Morrison Ends 28 Year Tenure At Granada). Stock slipped 2.69% to close at 81˝p, a loss of… Continue reading Sharewatch
Internet penetration in Great Britain hit the very significant 50% mark in June this year, according to the latest edition of the Internet User Profile Study from NOP World. Women are currently driving the uptake, says the study, which shows that the growth rate translates to 6,000 new users per day over the last twelve… Continue reading Half Of Britons Now Online, Says NOP
Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis. The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell. The acquisition continues WPP’s strategy of strengthening its… Continue reading WPP Buys French Creative Agency
