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Interactive solutions consultancy Purple Lizard has launched an off-the-shelf application to make it easier for advertisers and TV production companies to create interactive content.According to Purple Lizard, the Interact Server reduces the cost of implementing interactive content, whilst improving control and flexibility of the services available. It can be purchased off-the-shelf or leased through the… Continue reading New Technology To Make Interactive Content More Viable

During the last six years or so we have witnessed the very rapid and at times tumultuous birth of a whole new communications medium – the internet. Rapid because it has come to play a role in so many aspects of our personal and business lives in such a short time. Tumultuous because, from a… Continue reading Insight Analysis: Can There Really Be A Free Lunch At The ‘Cyber-Buffet’?

Primesight, SMG’s outdoor advertising arm, has launched a new range of premium backlit 48-sheet posters.The Premier Backlights roll-out this month and can be manipulated to display ads either in a landscape or portrait format. They are targeted at upmarket advertisers looking for standout and premium sheetage across the capital.The 10 new backlights will be positioned… Continue reading Primesight Rolls Out Premier Backlights

The proportion of European consumers using the internet to purchase goods and services is steadily increasing, despite an overall dip in optimism about the medium, according to a new report from Gfk Group‘s gfk-webgauge survey. European consumers are less optimistic about the development of e-commerce than they were only six months ago, according to a… Continue reading European E-Commerce Sector Grows, Despite New Media Pessimism

ITV companies Carlton and Granada have been cleared of any wrongdoing in securing a £320m advertising deal with Unilever in an unofficial investigation by the ITC.The deal, struck in May this year (see Unilever Signs Record UK Airtime Deal), was the largest in UK television history and drew sharp criticism from Channel 4, which wrote… Continue reading Carlton And Granada Cleared Of Collusion In Record Ad Deal

The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media

Wallpaper* has appointed Jeremy Langmead as its new editor-in-chief, replacing founding editor Tyler Brule, who left in May.The IPC style-bible poached Langmead from his previous role, heading up the lifestyle features desk at the Evening Standard. Prior to this he edited the Sunday Times Style magazine and cult women’s title Nova during its brief revival… Continue reading Wallpaper* Appoints New Editor In Chief

A new multi-media interactive Smash Hits chart show is being launched by Emap Performance, as the future of the existing Pepsi Network Chart hangs in the balance.The new chart show is set to be broadcast across Emap Performance’s Kiss stations and its Big City network of stations in the North, as well as on Smash… Continue reading Emap Launches Multi-Media Chart Show

Media Stocks were seen depressed on Monday, suffering from a general lack of confidence in global markets and low trading volumes due to the Labour Day holiday in the US.Heavy-weights Carlton and Granada remained in focus after a note from JP Morgan recommending a switch into Carlton, at the expense of Granada. The note saw… Continue reading Sharewatch

Week on week analysis shows that the best performance in last week’s media market came from Maiden Group, which was seen up 2.02%.Carlton and Granada remained in focus after reports the ITC has asked the groups to clarify plans for closer co-operation in marketing and programme commissioning. Granada, the sector’s biggest loser week on week,… Continue reading Sharewatch