The media sector saw another turbulent day of trading on Thursday after an early-sell off on Wall Street and a late FTSE rally.Telewest saw the sector’s most significant decline, extending losses by 16.67%. The stock may be lifted by news that a US judge has approved NTL’s £12bn debt restructuring plan which paves the way… Continue reading Sharewatch
ShopFront Media has secured a three-month deal to promote Zig Zag cigarette papers in two hundred different sites across the UK.The campaign, which will launch in September, is designed to generate brand awareness and increase distribution by targeting existing users of cigarette papers in the youth market. ShopFront’s point-of-sale promotion is unique as it ensures… Continue reading ShopFront Launches New Campaign
Managing director of the Evening Standard, Sally de la Bedoyere, has stepped down after 17 years at Associated Newspapers.A spokesperson for the Evening Standard said her departure was part of a management restructure designed to compliment the paper’s ongoing redesign. She added: “Sally has worked for us since 1986 and we’d like to thank her… Continue reading Evening Standard Managing Director Steps Down
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Virgin Radio is expanding its Access All Areas initiative to give advertisers access to the station’s programming for the first time.The scheme will offer clients on air editorial ‘Spotlight’ segments allowing them to embed their marketing messages into Virgin Radio’s programming. The station says it will work with advertisers to create programming strands that are… Continue reading Virgin Offers Advertisers Access To Programming
Two of the UK’s largest internet portals are set to embark on an industry-wide initiative to promote online advertising to media owners and agencies.Over the next few months both Lycos UK and MSN UK will visit a range of media owners, as well as leading media planning and buying agencies to promote the internet as… Continue reading Lycos And MSN To Target Agencies With Online Ad Push
As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide.The confirmation of Bungey’s departure comes as Cordiant’s first half results show that profits virtually halved due to the depressed advertising conditions.… Continue reading Bungey Departs As Cordiant Profits Tumble
Analysts at Merrill Lynch have slightly downgraded their 2003 forecasts for US and global advertising growth, warning that further downgrades are more likely than upgrades. The broker says that in its previous forecasts in June it was modestly raising the figures, believing this was an err on the conservative side. Now, it is reducing the… Continue reading Merrill Lynch Lowers 2003 US And Global Ad Forecasts
Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
