Megaposter has secured the marketing rights for two premium giant advertising sites at the entrance to Heathrow Airport.The company has secured Xerox as the first advertiser to use both 112 square-metre sites, which are visible to all M4 and London bound traffic using terminals one, two and three. According to Megaposter, the sites will offer… Continue reading Megaposter Secures Giant Heathrow Win
Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
JCDecaux Airport has secured Samsung as the first client for its recently launched sponsorship arm, Sphere.The newly created division has been working to extend Samsung’s existing ad campaign into an interactive zone at Heathrow Airport’s Terminal three departure lounge. The DigitAll Experience is intended to showcase some of Samsung’s latest products by allowing passengers to… Continue reading JCDecaux Sphere Rolls Out With Samsung Campaign
Less than one third of mobile phone users plan to upgrade their phones to third generation (3G) enabled units, throwing further clouds over the supposed new wave of revenue for the telecoms industry (see Insight Analysis: 3G Promises Unfulfilled). A new report from A.T. Kearney and Cambridge Business School has found that whilst 61% of… Continue reading 3G Is A Turn-Off With Consumers, Finds Study
Almost half of all homes in the US, Canada and Latin America region will have switched to digital television (DTV) by 2007, according to a new forward-looking report from Zenith Optimedia Group. According to a report by the World Advertising Research Centre (WARC), the Television In The Americas To 2007 study shows that whilst DTV… Continue reading TV In Americas Outlook To 2007 From Zenith Optimedia
Cordiant Communications is expected to name David Hearn, head of its Bates Worldwide unit, as group chief executive, replacing Michael Bungey, according to a report in the Wall Street Journal. It is expected that Bungey’s departure will be announced tomorrow, along with the group’s financial results (see Bungey Expected To Leave Cordiant Comms). Cordiant has… Continue reading Hearn Expected To Succeed Bungey At Cordiant
Research conducted by the Advertising Standards Authority has shown that portraying children in a sexual fashion is the strongest advertising taboo.In a list of the most sensitive advertising topics, ads featuring children were rated most risky, followed by those portraying violence and sexual degradation, which were also found to be potentially offensive.Christopher Graham, director general… Continue reading ASA Tells Advertisers To Beware Of Children
Telewest Communications’ planned disposal of its 16.9% stake in Glasgow-based media group, SMG, has been passed by shareholders at the cable company’s Extraordinary General Meeting. Cob Stenham, chairman of Telewest said: “Any disposal of our interest in SMG would form part of our efforts to address the Group’s funding position. We wish to preserve the… Continue reading Telewest Set For SMG Disposal, Denies More Redundancies
UK media stocks experienced another turbulent day of trading on Wednesday, after an erratic session on Wall Street.Specialist magazine group Future Publishing was in focus yesterday, seen up 6.9% after posting a strong set of first half results (see Future Network Moves Into The Black In First Half).Elsewhere, Carlton and Granada were seen under pressure… Continue reading Sharewatch
