Global media consultancy, Media Audits, has appointed Mike Larkin as UK managing director to coincide with its brand relaunch.Larkin, who brings extensive experience in marketing and strategy to his new role, will oversee the company’s UK business and will work to bring it in-line with the new Media Audits brand.The new brand, which includes a… Continue reading Media Audits Appoints New UK Head
Steve Morrison, chief executive of Granada, is reportedly set to leave the company within a matter of weeks, in a move that could see Charles Allen take more responsibility at ITV.Speculation suggests that Morrison had been due to take early retirement some time next year (see Granada’s Morrison Set To Take Early Retirement), but that… Continue reading Morrison Could Leave Granada Within A Matter Of Weeks
The ITC has published its revised advertising standards code following an extensive consultation process with advertisers and the public.Sarah Thane, ITC director of programmes and advertising, said: “Our aim has been to seek views on the current rules and to incorporate best practise and recent developments into the code.”In fact, very few real changes have… Continue reading ITC Publishes Revised Advertising Standards Code
Pre-tax losses at magazine publisher I Feel Good (IFG) dropped from £1.1 million in the first half of 2001 to £285,000 this time, the group announced this morning. Operating loss fell from £1.2 million to £169,000 during the period. IFG publishes men’s magazine Jack, along with Viz, Bizarre, Fortean Times and Leeds, Leeds Leeds, all… Continue reading I Feel Good Figures Look More Pleasing In First Half
Most US media are now showing positive advertising growth, although this is largely due to the easy comparables of last year rather than a lift in underlying advertising budgets, according to analysts at Merrill Lynch. The broker believes that this slow recovery will continue, but notes that it is a fragile one, as most ad… Continue reading US Advertising Update From Merrill Lynch
David Elstein, the former chief executive of Channel 5, has launched a scathing attack on ITV, claiming that the network has been brought to its knees by a decade of “profound mismanagement.”Speaking at this year’s Guardian Edinburgh International TV festival, Elstein, a former head of programmes at Thames TV and once a contender for the… Continue reading GEITF 2002: Former Channel 5 Boss Attacks ITV
Media stocks put in a solid performance on Tuesday despite concerns of a US attack on Iraq and conflicting data weighing in on Wall Street.Granada remained in focus on mounting rumours that chief executive, Steve Morrison, will leave later this week in a move which will allow Charles Allen to strengthen his grip as executive… Continue reading Sharewatch
First half pre-tax profits at Johnston Press jumped by 25.2% to £50.6 million, boosted by the acquisition of Regional Independent Media (RIM) in March this year (see Johnston Press Acquires RIM Newspaper Business). In financial results released this morning the regional publisher reported that advertising revenues rose by 1.2% on a like for like basis… Continue reading Johnston Press Sees Positive First Half Figures
As internet usage grows, the medium is set to take a growing share of total advertising spend over the next several years, according to a report from JPMorgan, as covered by Jack Myers Report. Looking at the US market, the report predicts that as advertisers look to reach consumers in what is an increasingly fragmented… Continue reading Internet Will Take Increasing Share Of Advertising, Finds JPMorgan
The ASA has upheld complaints against a Pot Noodle poster which ran alongside a heavily criticised television campaign (see ITC Upholds Complaint Against Pot Noodle).The poster depicted a bombay-bad-boy flavour pot noodle, with the red neon slogan “hurt me you slag” above it. The ASA received a total of 286 complaints claiming the poster was… Continue reading ASA Criticises “Irresponsible” Pot Noodle Posters
