The current obsession with celebrity appears to be growing with showbiz-driven titles seeing circulation increase significantly in the latest set of ABC results. The sector, which has attracted notable interest from advertisers, is so buoyant that publishers are planning a number of new launches to capitalise on the seemingly insatiable desire for high-profile gossip. However,… Continue reading Feature: Gossip Mags Achieve Celebrity Status
ABC results for the six-month period ending June 2002 saw an impressive performance from Emap’s niche-market heavy metal favourite Kerrang!, which was the biggest mover in the sector with a 60% increase in circulation year on year (see ABC Jan-Jun 2002- Music Titles). Figures from Nieslen Media Research show that the title also managed to… Continue reading ABC Follow-Up Report: Adverts in Music Titles
Translucis has secured two separate contracts to promote T-Mobile and UIP’s latest film release in 280 bars and clubs across the country.Both campaigns will run across the company’s Magnetic network and according to research carried out by Translucis will reach about 1.3 million 18-24 year-olds per week for a two week period (see Translucis Ad… Continue reading Translucis Secures Big Brand Ad Deals
Liberty Media is set to make a second bid for Deutsche Telekom’s cable television assets, after its previous attempt was thwarted by the German Federal Cartel Office earlier in the year (see German Regulators Block Liberty Cable Deal). According to a report in today’s Financial Times, Liberty has forged an alliance with private equity investment… Continue reading Liberty Media Puts Together Second Deutsche Telekom Bid
Online and broadcast platforms complimented each other in building up audience figures for Big Brother 2002, according to the latest research from Nielsen/NetRatings.Data shows that peaks in television viewing coincide with peaks in daily internet traffic, suggesting that those logging onto the web, would also tune into the television programme. Both platforms achieved record audiences,… Continue reading Big Brother’s Cross-Media Platforms Deliver Audience
According to a report in today’s Financial Times, Vivendi Universal is examining the possibility of selling its Express-Expansion magazine division as it looks to reduce a debt burden of E19 billion. Express-Expansion publishes sixteen titles including the French current affairs magazine, L’Express and potential buyers include the Dassault arms group which owns the centre-right newspaper,… Continue reading Vivendi Considers Sale Of Magazine Business
A range of industry figures gathered at last night’s MRG evening meeting to hear the Wireless Group’s Bill Ridley, Carat’s James Smyth and Justin Sampson of the RAB discuss the contentious issue of radio audience measurement.Following Kelvin MacKenzie’s renewed criticism of RAJAR’s diary system, Ridley explained that the Wireless Group has been trialing a new… Continue reading MRG Evening Meeting: The Future Of Radio Audience Measurement
ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the… Continue reading ABC Follow-Up Report: Adverts In Women’s Monthly Magazines
Search-targeted marketing agency BTLookSmart has landed a new deal with budget-airline Go.As part of the new campaign Go will pay for performance listings and graphical advertising across the BTLookSmart network, which covers 60% of UK internet users. John Kinder, BTLookSmart’s sales manager commented: “This commitment from Go shows that more and more big companies are… Continue reading BTLookSmart Lands Go Deal
IPC Ignite has appointed Malik Meer as the new editor of Muzik following the departure of Conor McNicholas to NME.Meer previously worked as a commissioning editor on rival dance magazines Ministry and Emap’s Mixmag. Commenting on his appointment, Muzik’s publishing director, Eric Fuller, said: “He understands our readers, our music and our magazine and he… Continue reading IPC Appoints New Muzik Editor
