ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes, which saw 1 9% year-on-year rise. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts in the title.National Magazine’s House Beautiful magazine also saw… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
Imaging-enabled mobiles and personal digital assistants (PDAs) may be the mobile telecom industry’s much needed tonic, with shipments of such devices set to reach 151 million units by 2006, according to a new report from IDC. The report, Moving Pictures: The Future of Mobile Devices and Imaging, points toward the improvements that the much-touted 2.5G… Continue reading Image-Enabled Mobiles May Help Ailing Telecoms Market, Say IDC Forecasts
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes magazine, which saw a 9% year-on-year rise in circulation. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts within the title (see ABC Jan-Jun… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
There were 96.7 million mobile phone shipments in the second quarter worldwide, representing a plateau in replacement rates by consumers, according to a new report from Strategy Analytics. The group is forecasting that there will be 417 million wireless handset shipments for the full year 2002. “Replacement rates have steadily fallen over the past 18… Continue reading Global Mobile Replacement Rates Decline Stabilises
BBC Worldwide is extending its portfolio of pre-teen titles with the launch of a new magazine called Disney’s Explorer on the back of an autumn Disney movie release.The 32-page title, which is aimed at children aged between 7 and 10, goes on sale on 25 September and has been designed to appeal to those interested… Continue reading BBC Worldwide Extends Pre-Teen Portfolio
European online trade revenues are expected to multiply in the next few years and will account for more than a fifth of all business trade by 2006, according to a new study by Forrester Research. The Future Of Europe’s Online B2B Trade reported on thirteen different industries in fifteen European countries and predicts that electrical… Continue reading EU Online Trade To Exceed €2 Trillion In 2006, Says Forrester
A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties.The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of some… Continue reading Telewest Gains Bank’s Consent For Restructure
Future Publishing is launching a £1 million marketing campaign across its PC magazine portfolio in anticipation of Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XPmagazine. The seasonal promotion aims to raise awareness of PC magazines in the traditionally busy months… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Germany’s solitary pay-TV service Premiere World has been put up for auction and is believed to have attracted interest from twenty potential buyers. Premiere has 2.4 million subscribers but has been losing money since launch and contributed in no small way to the collapse of its parent company, Kirch Gruppe. Possible bidders are thought to… Continue reading Struggling Premiere Goes Under The Hammer
