Giant poster contractor Mega Profile has promoted Brett Marshall to the newly created position of sales director.Marshall, formerly head of sales, will be involved in planning future strategy and delivering sales across the company’s portfolio of clients. According to Mega Profile’s managing director, Harry Torrance, his promotion reflects the company’s “sales success” over the past… Continue reading Mega Profile Creates New Sales Director Role
MTV has secured Boost, the chocolate brand owned by Cadbury Trebor Basset, as the sponsor of its off-the-wall comedy stunts show Jackass.The sponsorship, negotiated by Viacom Brand Solutions and Carat, will be used as part of the relaunch campaign for Boost, which is to be marketed as an energy bar, rather than a chocolate treat.… Continue reading MTV Gets A Boost From Jackass Sponsorship Deal
Sky Active has formed a partnership with Altura International to launch a new integrated television shopping service this October to coincide with the Christmas shopping rush.The new service, which will be called Christmas Gifts, will allow viewers to choose from a range of products and retail brands whilst watching Sky programmes. There will be a… Continue reading Sky Launches New Interactive Shopping Service
The ITC has refused to uphold complaints against Channel 4 after 10 viewers objected to an episode of Big Brother that featured contest, Tim Culley, telling a racist joke.The viewers felt it was inappropriate to broadcast the joke, despite the fact Culley did not specifically refer to an ethnic group. Channel 4 felt that cutting… Continue reading ITC Dismisses Race Complaints Against Big Brother
UTV Ad Revenue Outperforms ITV NetworkUlster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue.UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4%… Continue reading Ulster TV And Independent News & Media Post Half Year Results
Advertising revenue at Independent News & Media (INM) – publisher of the Independent newspaper in the UK – fell by 6.8% during the first half of the year, whilst circulation revenues grew by 2.1% on 0.5% rise in volume market share. The tough ad conditions saw pre-tax profits dip 10.2% to E51.7 million in the… Continue reading Independent News & Media Profits Dip In Tough Ad Climate
The US television prime-time advertising marketplace is so close to being sold out that some executives are encouraging advertisers to take back the upfront commitments, according to a report on Mediaweek.com. The situation, which is somewhat incongruous with the weak economic conditions currently being experienced in the US, has driven the prices in this ‘scatter’… Continue reading US Scatter Market Virtually Sold Out
Ulster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue. UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4% to £5.7 million; turnover… Continue reading UTV Ad Revenue Outperforms ITV Network
Media Stocks were seen depressed on Thursday as profit taking on Wall Street weighed heavily on the London equity markets.Investors will also be digesting George W. Bush’s speech to the United Nations, in which he stated action would be taken against Iraq unless the UN enforced resolutions forcing the regime to disarm. The threat of… Continue reading Sharewatch
IPCtx has announced the details of a revamp for its flagship listings title, TV Times.The magazine, which saw circulation decline by 10.4% year on year in the latest set of ABC results, will feature a number of changes, developed since Mike Hollingsworth took over as editor earlier this year.On sale on 17 September, the new-look… Continue reading TV Times Gets New Look Following ABC Drop
