London Taxi Promotions is rebranding as Taxi Promotions in a bid to reflect its increasing national capability.The company, which launched seven years ago, recently expanded with a subsidiary in Manchester, Birmingham, Liverpool, Manchester and Glasgow. Taxi Promotions’ managing director, Asher Moses, said: “We’ve expanded nationally in direct response to client requirements and if a client… Continue reading LTP Rebrands To Reflect National Offering
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group. His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Unveiling the group’s first half results, which saw revenues pretty much flat year on year, de Pouzilhac said that the market actually deteriorated between… Continue reading Havas Sees A Deteriorating First Half
According to a report in the Financial Times, the outdoor advertising group JCDecaux, has put in a bid for Deutsche Stadte-Median, a German contractor awaiting privatisation. Jean-Francois Decaux, chief executive, said this week that he expected to face stiff competition from Clear Channel, the world’s largest outdoor advertising group and another media conglomerate Viacom. Decaux… Continue reading JCDecaux Bids For German Rival
Bidding is underway for the broadcasting rights to the next World Cup after KirchMedia disclosed that its sports division is to be sold separately from the rest of the company’s assets. Already in possession of the broadcasting rights for Europe, KirchMedia exercised an option to purchase the worldwide TV rights for the 2002 and 2006… Continue reading Kirch Move Prompts World Cup Rights Auction
JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits. Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared… Continue reading JCDecaux Bullish After H1 Profits Announcement
Media Stocks were seen under pressure on Wednesday as the FTSE dropped back below the 4,000 mark to its lowest level since the end of July, hit by profit taking on Wall Street and continued weakness in the insurance sector.Reuters slumped to a near 11-year closing low, hit by profit warnings in the investment banking… Continue reading Sharewatch
BT is launching a £10 million TV advertising campaign over a 10-day period in a bid to double the weekly take-up of its broadband internet service.The campaign, called ‘Possibilities’, will run across terrestrial, cable and satellite channels from next Sunday as key part of BT’s drive to achieve 1 million ADSL broadband connections by summer… Continue reading BT To Spend £1m A Day Promoting Broadband
Guardian Newspapers has secured a major sponsorship deal with Scottish Courage that will see a special food and beer supplement appear in October’s issue of Observer Food Monthly.The 32-page Brewing Up An Appetite supplement will challenge the choice of wine as an accompaniment to food, with Alistair Little suggesting suitable beers for different meals. It… Continue reading Guardian Celebrates Beer With New Sponsorship Deal
Hachette Filipacchi has launched a new mobile marketing service across its portfolio of titles, which includes Sugar, B and TV Hits.The service will give advertisers access to a database of over 50,000 mobile records, with a broad choice of demographics including age and gender profiles. Services will include SMS push campaigns to the magazine readers,… Continue reading Hachette To Launch New SMS Marketing Service
