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This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?

Future Publishing is launching a £1 million marketing campaign to promote its PC magazine portfolio in the run up to Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XP magazine.The seasonal promotion aims to raise awareness of PC magazines in the… Continue reading Future Publishing Plans £1 Million PC Marketing Drive

US online retail sales increased by 3.7% in the second quarter of 2002, but market share slipped to 1.2%, according to the US Commerce Department. New figures show that ecommerce sales totalled $10.24 million, up from $9.88 million in the first quarter of the year. However online purchases were up by 24.2% year on year.… Continue reading US Ecommerce Sales Exceed $10 Million In Q2

Channel 5 has announced it is to undergo a fundamental branding revamp, which will include a change in its logo next month.Director of marketing, David Pullan said: ” The campaign set out to achieve three key objectives: to clarify the channel’s creative strategy; to refresh the channel’s on screen identity; and to address the gap… Continue reading Channel 5 Relaunched As Five

The number of US broadband subscribers is likely to treble in the next five years, according to a study by the Leichtman Research Group. Analysts estimate that 12.5 million US households had high-speed access to the internet at the end of the first quarter of 2001. This is set to increase to 37.3 million by… Continue reading Broadband In Half Of Online Homes By 2007, Says Leichtman

The latest round of US newspaper publishers financial results show that advertising revenues are continuing to be weak, particularly in the national advertising sector (see US Papers Continue To Suffer Ad Declines). Now almost all US newspaper companies have published their results, analysts at Merrill Lynch are estimating that the overall July revenues were flat… Continue reading ‘Muted And Uneven’ US Press Recovery Predicted By Merrill Lynch

Emap’s new teen weekly Sneak is extending its SMS offering with the launch of a new premium rate celebrity gossip service.The service, which is being run through mobile marketing company Flytxt, launches later this month and is intended to generate revenue by tapping into the nation’s current obsession with celebrity. Readers subscribing to the service… Continue reading Sneak Extends SMS Offering To Boost Revenue

Clear Channel UK has appointed Jason Munslow as marketing manager with responsibility for overseeing the Adshel and More O’Ferrall brands.Munslow will report to marketing director Yvonne O’Brien, who commented: “In the light of the recent increased size of our UK business our marketing team is expanding. Jason will work closely with our national sales teams… Continue reading Clear Channel Appoints New Marketing Manager

London-based alternative music station Xfm has launched a poster campaign to promote Zoë Ball’s new afternoon show, which begins next month.The 6-sheet campaign, which was bought by Meridian, includes 1,400 Adshell sites around London and will run from 26 August for two weeks. The creative is designed to appeal to non-Xfm listeners and features quotes… Continue reading Xfm Rolls Out Poster Campaign For New Zoë Ball Show

Internet penetration in Ireland has now reached 38% of adults, or 1.1 million adult users, representing a 5% increase on the second quarter of 2001. Data from Amárach Consulting also forecast that penetration will reach 46% by Q2 2004, although the rate of growth is continuing to slow. By way of comparison, Ireland’s internet penetration… Continue reading Ireland’s Net Penetration Hits 38%, But Growth Is Slowing