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A new report from Forrester Research reveals that while the growth in internet usage is slowing, there are now more regular online shoppers. The internet penetration rate in Europe rose from 43% in the final quarter of 2001 to 46% in the second quarter this year. However, although the number of new internet users appears… Continue reading Europeans Revel In Online Shopping Experience

Brands have been relatively slow to catch onto the potential of interactive TV advertising, but the increasing uptake of digital TV and the success of Big Brother is turning brands on to the potential of the medium. Doug Stoddart, director of interactive solutions consultancy, Purple Lizard, explains…The opportunity for TV advertising to evolve from a… Continue reading NewsLine Column: Lowering the Veil On Interactive TV Advertising

RAI, the Italian state broadcaster faces the prospect of privatisation in a new set of proposals revealed by the country’s communications minister, Maurizio Gasparri. Gasparri is planning to introduce a bill into the Italian parliament that will result in the step-by-step privatisation of RAI, which broadcasts across three TV and eight radio networks. Silvio Berlusconi’s… Continue reading Italian State Broadcaster Facing Privatisation

Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA

Chairman of the Joint Scrutiny Committee, Lord Puttnam, has urged the Government to recognise that the long-term future of the BBC lies “most securely” within Ofcom.Delivering the annual Worldview lecture at this year’s Guardian Edinburgh International TV Festival, Puttnam warned of the dangers of the BBC abusing its position of “tremendous power” and called on… Continue reading GEITF 2002: Puttnam Calls For BBC To Come Under Ofcom

27.08.02 RTL, the pan-European television group owned by Bertelsmann, has quashed speculation linking it with a takeover move for either Carlton or Granada. It will instead concentrate on developing its Channel 5 subsidiary. According to a report in the Financial Times, Didier Bellens, RTL chief executive, is set to increase programme spending at the channel… Continue reading RTL Rules Out ITV Acquisitions

US magazine readership amongst adults has increased by 5.3% since 1998, outpacing the 4.4% growth in the adult population over the same period, according to the Magazine Publishers of America (MPA) and Mediamark Research Inc. (MRI). Ellen Oppenheim, chief marketing officer and executive vice president of the MPA, notes that this growth comes despite the… Continue reading US Magazine Readership Growth Outpaces Population Rise

Over 50 million text messages were sent each day during the A-Level and GCSE results period, between the 15th and 22nd August, according to figures released by the Mobile Data Association.The exam-results period saw a 10% increase in the number of text messages sent daily and the figures show that person-to person text messaging reached… Continue reading Exam Results Boost July’s Text Message Total

Large numbers of sports fans logged on to make the official commonwealth games sites one of the most popular sports portals in August, according to research from Hitwise.The official website of Manchester’s commonwealth games leapt up almost 1,000 places in the overall rankings between May and July achieving its highest ranking of 218 amongst all… Continue reading Commonwealth Games Website Goes For Gold

Wallpaper* has appointed Christopher Lockwood as publisher with responsibility for leading the magazine’s advertising and commercial arm.Lockwood will report to publishing director Richard Johnstone who commented: “Christopher’s track record of working within the luxury brand advertising and fashion markets will complement the Wallpaper* business.”Prior to joining Wallpaper* Lockwood worked at rival Dazed group, where he… Continue reading Wallpaper* Appoints New Publisher To Lead Ad Arm