BARB has appointed Nigel Walmsley, former deputy chief executive of Carlton, as its new chairman. Walmsley, who takes up the role with immediate effect, replaces Nick Phillips, who oversaw the introduction of the new audience measurement system earlier this year (see BARB Presents New Research System).Commenting on his appointment, Walmsley said: “I am looking forward… Continue reading BARB Appoints Walmsley As New Chairman
AOL Time Warner has appointed Michael J. Kelly as its new president of global marketing solutions, with responsibility for developing and implementing cross-platform marketing solutions across its portfolio of products.Kelly will report to Dan Logan, chairman of AOL Time Warner’s media and communications group, who commented: “His experience and skills are ideally suited to lead… Continue reading AOL Appoints New President Of Global Marketing Solutions
Forecourt TV, the company that introduced looped television ads to service station forecourts, has suspended trading with immediate effect.The announcement follows a strategic review of the company’s operations and an assessment of the funding options required for the full scale roll-out of the ad-screen technology currently being trialled at the M4 Heston services.According to a… Continue reading Forecourt TV Suspends Trading Following Strategic Review
The Evening Standard‘s Hot Tickets supplement will re-launch this Thursday as Metro Life with the support of a month-long television ad campaign.The concept is an extension of the Metro Life section of Associated Newspaper’s free morning title, The Metro, which has been popular with advertisers. The new supplement will include advertising from Coca-cola, Baileys, Uniqlo,… Continue reading Evening Standard Re-Launches Hot Tickets
The underlying annual rate of inflation in the UK fell by 0.1 percentage points to 1.9% during August, according to figures from the Office for National Statistics (ONS), which indicate that interest rates could remain unchanged.The headline rate of inflation, which includes mortgage interest payments, also fell by 0.1 percentage points to 1.4%. It is… Continue reading UK Inflation Falls Slightly During August
The proportion of UK households with a broadband internet connection is the lower than any other country in Europe, according to a new survey from Nielsen//NetRatings. Just 9% of UK households use a high-speed system to connect to the Net, as compared to 39% in Germany and 33% in Sweden. Even France, which has a… Continue reading UK Lags Behind Europe In Broadband Uptake
Only 35% of internet users in the European Union have purchased products or services online for personal use according to a new report on eMarketer. Data collected by EOS Gallup Europe for the European Commission reveals that internet shopping habits have changed little in the past year and only 4% of respondents admitted to being… Continue reading Online Shopping Remains A Minority Activity, Says EU Report
Almost 30% of US households with incomes over $100,000 have access to broadband internet services at home, according to a new report from the Leichtman Research Group. A further 37% of households in this income group have expressed an interest in subscribing to broadband in future. The study shows a clear correlation between household income… Continue reading Affluent Americans Have A Need For High Speed
Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1
It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market
